Consumers, which generate the most revenue and account for most bandwidth usage, have increasingly received less bandwidth with data caps on their internet plans. As a result, ISP costs per subscription have decreased, while prices per Mbps have increased.
Case Study: RFP Builder
Read a real-world success story about ProcurementIQ's RFP Builder
IT Hosting Services
Robust demand growth has primarily been attributed to the rapid adoption of cloud computing in business operations, which has increased productivity and helped companies maintain a competitive edge.
Because most laptops are priced according to the cost-plus model, drops in hardware components and software licensing costs have led to an overall decline in laptop prices.
Digital Advertising Agency Services
Growth in internet traffic volume and total advertising expenditure have driven increases in demand. Internet traffic volume has had the biggest impact on demand and prices for this market’s services.
Integrated Advertising Services
Total advertising expenditure has risen in response to rebounding consumer spending, which has compelled companies to invest more in their marketing efforts. As companies have spent more on advertising overall, they have increasingly required integrated advertising services to manage their advertising campaigns.
Marketing Consulting Services
Successfully navigating a rapidly changing media landscape has become increasingly important for companies and, in response, marketing consulting services have become vital for many firms to gain a competitive edge. Thus, strengthening demand for this market’s services has largely driven price growth.
Media Placement & Fulfillment Services
The rate of price changes has varied among suppliers, with the advertising conglomerates at the top of the market instituting higher price increases than most other suppliers. This discrepancy reflects the growing dominance these top suppliers have over the market, which has allowed them to charge a premium for their services.
As the prices of major promotional product inputs, including apparel, textiles and writing utensils, have increased, distributors have been pressured to compensate for these costs by raising the prices of the products they sell to buyers.
Electrical Contracting Services
The value of construction has displayed strong growth, bolstering demand for electrical contracting services for residential, institutional, commercial and industrial buildings. As a result, suppliers have had greater leverage to raise service prices.
Facility Maintenance & Repair Services
Demand for specialized services, including fire protection, air treatment, restroom power cleaning and clean room sterilization, has been growing as workplace safety has become a higher priority for building managers. In response, large-scale operators capable of providing such services have increased their base facility maintenance and repair service offerings.
Inventory Management Software
Private investment in computers and software has been increasing, indicating rising demand among buyers seeking to integrate software, including inventory management software, into their daily operations.
MRO Inventory Management Services
Growth in manufacturing capacity utilization (MCU) and private investment in industrial equipment and machinery indicates buyers are operating and purchasing more machinery. Therefore, businesses need access to more MRO supplies that keep machines and the areas those machines occupy functioning and safe.
Given that uniforms play an integral part of any business that desires to promote its brand name and image, strengthening business activity fuels demand for uniforms. In the past three years, improving economic conditions and rising consumer spending have encouraged businesses to expand their operations and hire more workers.
General Office Supplies
There is a baseline demand for many of the products in this market because they are often used on a daily basis. However, suppliers are unable to drastically raise prices due to the shift in consumer preference from print to digital products.
Managed Print Services
As the economy has grown, the number of businesses has increased and expanded the pool of businesses that use managed print services to limit printing costs and streamline print processes. Gains in government funding for primary and secondary education have also stimulated demand for market services.