In light of the economic turmoil brought on by the COVID-19 (coronavirus) pandemic, marketing and advertising firms are experiencing slower demand for services. Key buyers of these services have historically slashed marketing and advertising budgets amid economic uncertainty, a pattern that is presenting itself again during this pandemic. Buyers seeking marketing and advertising services may be able to bargain for discounts or reduce the scope of current marketing campaigns in order to adjust suppliers’ services to meet their changing needs.
Learn more about:
- Market Performance
- Supply Chain Risk Analysis - including Key Suppliers and Key Buyers
- Federal Coronavirus Aid, Relief, and Economic Security (CARES) Act impact on the market
- Creative Procurement Opportunities