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Procurement Market Intelligence Report

Public Relations Services in Canada
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Public Relations Services in Canada?

What is the average price of Public Relations Services in Canada?

This procurement report includes pricing information to help you purchase Public Relations Services in Canada. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Public Relations Services in Canada been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Public Relations Services in Canada yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Public Relations Services in Canada?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Public Relations Services in Canada with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Evaluate major factors to mitigate risk

How risky is the supply chain in Canada?

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Questions to ask potential suppliers

How can I gain leverage during negotiations?


  • What metrics do you use to measure success?
  • What monitoring services do you use?
  • Beyond those measurements, what other elements will help our business grow?
  • Are there any factors that may influence the results of this project?
  • What may happen in the case that the campaign does not produce the goals and objectives identified in the strategic plan? Do you offer any guarantees?

Demand Volatility

  • How many clients do you have and how do their accounts vary in size?
  • Within which markets do your clients primarily operate?
  • Where are the majority of your clients based in Canada?
  • How do you retain clients?
  • How do you identify new business?
  • Do you have a loyalty program?

Supply Chain Risk

  • How do you deal with sourcing to reduce costs and save money for the buyer?
  • What is your largest input cost?
  • If there are issues with these suppliers, how might it impact your operations and current accounts?
  • Do all input costs get passed on to the client regardless of whether they are used on the campaign (e.g. software and subscriptions)?

Sourcing across North America?

Combine Canada Spotlight Reports with our US Market Intelligence to bolster your North American strategy

Key elements for every RFP

What should my RFP include?

Project Budget

  • Buyers should state their total budget for the project.
  • Buyers should request a detailed breakdown of prices for each service that will be conducted in the course of a public relations campaign.
  • Buyers should request a breakdown of the price of any related services that will be billed to the buyer.

Selection Criteria

  • Buyers should give preference to vendors that have experience in the market and have worked with difficult public relations issues before.
  • Buyers should prioritize vendors with a highly-qualified staff.
  • Buyers should give consideration to vendors that have a distribution scope that can meet their needs.
  • Buyers should consider the pricing options offered by the vendor.

Project Schedule

  • Buyers should specify the deadline for proposal submissions.
  • Buyers should state when the final selection will be made and when award information will be available.
  • Buyers should specify their preferred start date and contract length, including options for renewal.