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Procurement Market Intelligence Report

Call Tracking Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Call Tracking Software?

What is the average price of Call Tracking Software?

This procurement report includes pricing information to help you purchase Call Tracking Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Call Tracking Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Call Tracking Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Call Tracking Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Call Tracking Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration in the call tracking software market is low. About 65 providers operate in the market, and the top four suppliers account for less than 30.0% of total market revenue. Market share concentration in this market is low due to several factors. Barriers to entry in the... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Software Features

In what ways has your software helped your clients’ businesses in the past?

Which features of your service create the most value for your clients?

What improvements have your previous customers requested and how have you responded?

How often do you introduce new features? What upgrades or improvements have you introduced recently and what do you plan for the future?

Do you keep a regular maintenance schedule and, if so, will your customers experience service disruptions when maintenance is performed?


Amid widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased/reduced demand?

How has your product/service helped similar buyers operate efficiently during the pandemic?

What new products/solutions have you introduced to address issues brought on by the coronavirus pandemic?

Customer Support

Do you offer 24/7 customer service or are your services more limited? If so, what limitations exist?

How long does it usually take for you to resolve issues that customers encounter when using your software?

Does the size of a client influence how you manage the account?

How experienced is your customer support team?

Vendor Experience

What advantages does your experience give you over your competitors?

How long have you offered call tracking software?

Does your company specialize in working with customers in a specific sector?

Can you provide customer testimonials or reviews of your services?


What do you do to attract new clients and maintain your relationships with current clients?

How do you compete with new companies entering the market so that you maintain your market share?

How diverse is your customer base and how does this compare to your competitors?

Have you participated in any mergers or acquisitions in the past three years? If so, what impact did this activity have on your business model and customers?


What are the cost and time requirements for integrating your software with other software suites?

Have any of your current or previous customers had problems integrating your software with the other software services they use?

Do you have any significant relationships or partnerships with other software providers?

Do you update your services to integrate new software solutions as they come onto the market?

Security & Privacy

How do you store and protect the data and recordings that your software collects?

Do you own your own servers or lease them from a third party? If you lease them, how do you evaluate your vendors to make sure their servers are secure?

Does your company have back-up servers in place?

Have you ever experienced any data breaches? How do you plan to prevent future occurrences?

Are your services compliant with FCC and HIPAA regulations that dictate who can be recorded and how their information must be protected?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their preferences regarding payment methods and schedule.

Buyers should disclose their expectations regarding the costs of phones or any other equipment that will be required to use the call tracking software.

Buyers should include any expectations they have regarding tiered pricing.

Selection Criteria

Buyers should evaluate the call tracking software based on its integration options.

Buyers should consider the features offered by the call tracking software.

Buyers should evaluate vendors based on the customer service they provide.

Buyers should consider the installation processes of different software solutions.

For detailed descriptions of selection criteria, buyers should refer to the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should indicate when proposals are due.

Buyers should state when services must begin.

Buyers should include any preferences they have regarding contract length.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk for call tracking software vendors has been moderate in the past three years, meaning that providers are somewhat likely to experience supply chain disruptions that would prevent them from delivering services. Consequently, they may be more willing to negotiate with buyers on the price of call tracking... Subscribe to learn more.