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Procurement Market Intelligence Report

Coupon Management Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Coupon Management Software?

What is the average price of Coupon Management Software?

This procurement report includes pricing information to help you purchase Coupon Management Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Coupon Management Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Coupon Management Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Coupon Management Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Coupon Management Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration in the coupon management software market is low. Overall, there are about 130 operators in the market, and the top four vendors account for less than 10.0% of total market revenue. Entering the market requires minimal knowledge or capital investments, allowing for numerous suppliers to operate in... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Strength of Features

What design features do you offer for coupons? How does this contribute to the presentation for potential consumers?

What is the response rate of the coupons made through your software compared to other providers in the market? What about compared to my current response rate?

How do your existing data breakdowns offer insight on my consumers? How does this information and presentation of statistics benefit my business?

What is the social media strategy your product offers? What about the mobile strategy?

User Support

Do you provide tutorials for using your software? If not, what additional support procedures do you offer?

What subjects do you cover in your tutorials or support procedures? Does this include marketing efforts? What about web page design for pages that will host the coupons?

How long does it take for the average customer to master the different features of your software?

How different is the mobile or tablet version of your software compared to the computer version? Does this require additional learning time as well?

Product Compatibility

Can your software be used in tandem with the other software you offer? How do those programs work together?

Is your software compatible with software from other suppliers? How do those connect?

Do you offer support services for compatibility issues?

Can I download consumer data for usage outside of the software?

What devices are compatible with your software? What about operating systems?

Quality Control

How do you collect consumer data? How does this ensure accurate consumer statistics?

Do you search for your own software bugs, or do you rely on customer-reported software bugs?

How often do you check for systemic issues with your quality control system?

How often do you release software patches to fix quality issues? How do you notify customers of software patches?

Customer Service

What is the best method to contact your customer service representatives? Does this depend on the issue?

What is the average turnaround time for each form of communication?

How often do you check for systemic customer service issues?

How often do you update your customer service systems?

Amid widespread health concerns, what contingency plans are in place to mitigate the risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased or reduced demand?

Additional Products

What other software do you offer? What is your experience with distributing these types of software?

Do your other forms of software undergo similar quality procedures?

Does your other software maximize potential marketing efforts for my company?

What discounts do you offer with additional products? Are they distributed in the same manner as your other products?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify the total budget for their software purchase.

Buyers should include details about the ability to purchase any additional products and services related to coupon management.

Buyers should request detailed information about software delivery methods and costs.

Selection Criteria

Buyers should look for providers that can offer software that meets the specifications outlined in the RFP.

Buyers should give preference to providers that can meet the budget requirements in the RFP.

Buyers should look for providers that have a reputation for reliable and effective software.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the date proposals are due.

Buyers should indicate the date by which the software needs to be installed.

Buyers should indicate how they want the software to be delivered or installed.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The supply chain risk in the coupon management software market is low overall. Although computer manufacturers have been struggling financially in recent years, there are many viable computer manufacturers and computer server providers to replace potentially bankrupt suppliers. Thus, it is unlikely that a shortage of computers would halt the... Subscribe to learn more.