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Procurement Market Intelligence Report

Data Masking Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Data Masking Software?

What is the average price of Data Masking Software?

This procurement report includes pricing information to help you purchase Data Masking Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Data Masking Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Data Masking Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Data Masking Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Data Masking Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The data masking software market, which is composed of about 50 total suppliers, exhibits a high level of market share concentration. The top four vendors generate over 50.0% of market revenue in 2020. However, the type of data masking software the buyer requires will alter the effective concentration. Buyers seeking... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


What improvement are you currently planning?

What new features/functionality have you added in the past year? What improvements do your customers request most frequently?

How often is maintenance performed? Will my service be disrupted during maintenance, and how much notice will be given of planned disruptions?

What percentage of your customers is on the most current release of your software?


How often is client data and content backed up on your servers? What are your continuity processes for business interruption?

What encryption standards do you use for data storage and transmission? Has your clients' private data ever been compromised? What is your data protection strategy?

Which of us is responsible for security and at what level?

According to the vendor agreement, who has access to your data? Where does the data reside?


How long have you been active in this field?

Could you provide a list of client references, along with contact information?

Which industry do you most commonly supply?

How long have you provided these products to your longest-tenured client?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budgets for data masking software and related products.

Buyers should state the payment schedule (e.g. in one lump sum up-front upon award of the contract or in installments spread over the contract period).

Selection Criteria

Buyers should evaluate the experience of the data masking software provider based on client references and testimonials.

Buyers should make sure the vendor’s data masking software meets their needs.

Buyers should evaluate providers based on the estimated costs of the data masking software.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the proposal due date and award information date.

Buyers should include any other relevant benchmarks that providers need to be aware of (e.g. the date when the software should be deployed).

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk is low in the data masking software market. While the Trump administration has levied tariffs on numerous imports, the data masking software market has not been significantly affected by these ongoing imports because the purchase of physical inputs makes up a minimal percentage of market suppliers' operating... Subscribe to learn more.