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Procurement Market Intelligence Report

Digital Advertising Agency Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Digital Advertising Agency Services?

What is the average price of Digital Advertising Agency Services?

This procurement report includes pricing information to help you purchase Digital Advertising Agency Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Digital Advertising Agency Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Digital Advertising Agency Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Digital Advertising Agency Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Digital Advertising Agency Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration in the digital advertising agency services market is moderate in 2021, with an estimated 5,585 firms providing digital advertising agency services. The top four firms, Publicis Groupe, WPP, Interpublic and Omnicom, collectively generate about 40.0% of total market revenue. Moderate market share concentration is harmful to buyer... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Campaign Specifics

Have you ever completed a digital advertising campaign similar to the one you are proposing to me? If so, how did it turn out?

How do you think the campaign you are proposing will affect customers' perception of my company's brand?

How do you plan to measure the results of this campaign? What do you expect to be the results of this campaign in terms of these measurements?

Will there be any additional costs resulting from this project, such as setup fees?

Legal Concerns

Would you be willing to sign a noncompete clause for my most direct competitors?

Can you confirm that the advertising you create will be in full compliance with any regulations related to the product or service my company provides?

How do you handle privacy considerations related to data collection?

For digital advertising campaigns involving user-generated content: What provisions will you include in the campaign to ensure that we do not violate the privacy or intellectual property rights of submitters?

Customer Support

What are the terms of your service-level agreements?

Do you provide training and onboarding services for clients interested in digital advertising?

What is the availability of key personnel assigned to my project? Can I contact you 24/7, or only during business hours?

How often do you expect for us to engage in phone calls, on-site visits and reports?

Have you experienced any major complaints from clients? If so, how did you deal with their concerns?

Amid widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should give a maximum appropriation for the project.

Buyers should describe their preferred pricing model.

Selection Criteria

Buyers should evaluate the extent to which vendors meet their service needs.

Buyers should evaluate vendors based on their costs.

Buyers should evaluate references from vendors' previous clients.

For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the date when proposals are due and any other relevant dates (e.g. interviews) prior to the contract award.

Buyers should include the date of the beginning of services, as well as any options for renewal of services.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Overall, digital advertising agency services have a low level of supply chain risk. Although some vendors in the supply chain face higher levels of risk, most do not. Most upstream suppliers are in the growth stage of the product life cycle because they tend to be internet-based and, thus, are... Subscribe to learn more.