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Procurement Market Intelligence Report
Digital Advertising Agency Services
Sourcing Guide & Market Trends
Comprehensive intelligence for making smart purchasing decisions
Learn about actual and potential costs
How much should I pay for Digital Advertising Agency Services?
What is the average price of Digital Advertising Agency Services?
This procurement report includes pricing information to help you purchase Digital Advertising Agency Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.
Has the price of Digital Advertising Agency Services been rising or falling?
Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.
I’m not ready to purchase Digital Advertising Agency Services yet. Will I pay more if I wait too long?
We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.
What other costs are associated with purchasing Digital Advertising Agency Services?
Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Digital Advertising Agency Services with a reduced risk of unexpected costs.
See how we display average pricing information, trends and market data.
Find the vendor to meet your needs
Where can I purchase ?
Market share concentration in 2020 is medium, with more than 5,000 firms providing digital advertising agency services. The top four firms, Publicis Groupe, WPP, Interpublic and Omnicom, collectively generate about 40.0% of total market revenue. Moderate market share concentration is detrimental to buyers because it reduces the number of suppliers... Subscribe to learn more.
Questions to ask potential suppliers
How can I gain leverage during negotiations?
Campaign Specifics
Have you ever completed a digital advertising campaign similar to the one you are proposing to me? If so, how did it turn out?
How do you think the campaign you are proposing will affect customers' perception of my company's brand?
How do you plan to measure the results of this campaign? What do you expect to be the results of this campaign in terms of these measurements?
Will there be any additional costs resulting from this project, such as setup fees?
Legal Concerns
Would you be willing to sign a noncompete clause for my most direct competitors?
Can you confirm that the advertising you create will be in full compliance with any regulations related to the product or service my company provides?
How do you handle privacy considerations related to data collection?
For digital advertising campaigns involving user-generated content: What provisions will you include in the campaign to ensure that we do not violate the privacy or intellectual property rights of submitters?
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Key elements for every RFP
What should my RFP include?
Project Budget
Buyers should give a maximum appropriation for the project.
Buyers should describe their preferred pricing model.
Selection Criteria
Buyers should evaluate the extent to which vendors meet their service needs.
Buyers should evaluate vendors based on their costs.
Buyers should evaluate references from vendors' previous clients.
For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.
Project Schedule
Buyers should include the date when proposals are due and any other relevant dates (e.g. interviews) prior to the contract award.
Buyers should include the date of the beginning of services, as well as any options for renewal of services.
Evaluate major factors to mitigate risk
How risky is the supply chain?
Overall, digital advertising agency services have a low level of supply chain risk. Although some vendors in the supply chain face higher levels of risk, most do not. Most upstream suppliers are in the growth stage of the product life cycle because they tend to be internet-based and, thus, are... Subscribe to learn more.