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Procurement Market Intelligence Report

Digital Stock Images
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Digital Stock Images?

What is the average price of Digital Stock Images?

This procurement report includes pricing information to help you purchase Digital Stock Images. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Digital Stock Images been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Digital Stock Images yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Digital Stock Images?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Digital Stock Images with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration for digital stock images is medium. Of the estimated 26,100 market suppliers, the top four collectively hold between 30.0% and 50.0% of market revenue. In the three years to 2020, market share concentration has been steady, as major vendors have not been able to make significant gains... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


What is the size of your image library?

What size and resolution standards do you hold for your images?

How do you address allegations of copyright violations for the images in your library?

What categories of images do you offer? Do you specialize in providing certain types of pictures?

For photographers: What custom shoot options are available?

How diversified is your pool of image providers? Do you source from multiple suppliers in different global regions? Has the coronavirus impacted the flow of new pictures?


What pricing model do you use for your stock images?

Are your images licensed on a RF or RM basis? How does that impact the price?

What discounts do you offer to nonprofits, government agencies and educational institutions?

What other stock does your company offer? If I purchase stock footage or stock music with my stock images, can I earn a multiproduct discount?

What other services does your company provide? If you sell editorial content and I purchase a subscription to it, can I purchase my stock images at a lower price?


What is your client retention rate?

What is the average length of your customer relationships?

Who are your top five clients and how long have they been your clients?

How diverse is your customer base? Do you serve buyers from different markets?

Can you provide a list of clients willing to give references on your behalf?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased/reduced demand?

Amidst widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


Is your company at risk of bankruptcy?

How does your company drive sales when the economy is growing?

What proportion of your revenue comes from digital stock images?

How does your company respond to increases in the price of photography?

Would the bankruptcy or revenue volatility of any of your key clients or suppliers adversely affect your operations?


How do you win and retain business?

How do your stock images differ from those of your competitors?

How long has your company been involved in the market for digital stock images?

For suppliers that are not microstock websites: How is your company responding to increasing competition from low-price microstock websites?


What is the availability of your customer service staff?

Do you offer advice to your customers about which images they should purchase?

Have you had any major complaints from customers in the past? How did you respond?

How do you measure customer satisfaction? How do you use these measures to analyze and improve your processes?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their total budget allotted for digital stock images.

Buyers should quantify how many images they intend to purchase with their budget.

Selection Criteria

Buyers should evaluate a supplier's level of experience.

Buyers should evaluate whether a supplier has an image portfolio that matches the desired photographic style.

Buyers should assess the project's likely cost.

Buyers should reference the Buying-Decision Scorecard section of this report for key criteria to consider when evaluating providers.

Project Schedule

Buyers need to include the date proposals are due.

Buyers should provide information about any additional steps in the selection process, such as follow up interviews.

Buyers must relay the date they will make their final decision.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Digital stock image suppliers face low supply chain risk, which benefits buyer power by reducing the likelihood buyers will be unable to procure digital stock images. Many upstream suppliers face high competition. High competition hurts upstream suppliers by compelling them to lower their prices in order to remain competitive, making... Subscribe to learn more.