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Procurement Market Intelligence Report

Direct Mail Advertising Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Direct Mail Advertising Services?

What is the average price of Direct Mail Advertising Services?

This procurement report includes pricing information to help you purchase Direct Mail Advertising Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Direct Mail Advertising Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Direct Mail Advertising Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Direct Mail Advertising Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Direct Mail Advertising Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

There is a low level of market share concentration for the direct mail advertising market, with the four largest vendors accounting for less than 20.0% of the market's revenue. The number of enterprises has been decreasing in the past three years because many multiline firms have removed direct mail advertising... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


Have you considered acquiring another firm recently? How have other market acquisitions affected the competitive environment?

How strategic is your business location? How does your geographic placement assist buyers with distribution?

How do you ensure that clients seek to renew their contracts? What is your rate of contract retention and how does it compare with your competitors’ rates?

How do you measure the response rates from your direct mail advertising services? How do you compare your performance with that of your competitors?


How do you ensure that you meet the client's timing and budget for direct mail campaigns?

How have your previous clients benefited from your services? Do you have testimonials or case studies from previous clients?

How has your firm adapted to the growth in full-cycle advertising services?

What formula does your firm use to calculate the return on investment for direct mail campaigns?

Operational Risk

How have you adjusted to any regulations in the market? To what extent have additional compliance costs been passed down to buyers?

How do you prepare for times of low advertising expenditure? Does your firm face capacity pressure from seasonal periods?

Which downstream sectors drive the most business for your firm? How do you diversify your client base?

What third-party sources or external research do you use to stay up to date with market risks or opportunities?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budget for direct mail advertising services, if possible.

Buyers should explain payment schedules.

Buyers should request detailed cost breakdowns for the various types of services requested.

Buyers can reference the Benchmark Price section of this report for assistance in creating a budget.

Selection Criteria

Buyers should evaluate suppliers based on the viability of their submitted work plan and relevant experience.

Buyers should request references from current and former clients.

Buyers should evaluate suppliers based on their tracking methods and historical response rates from recipients.

Buyers should also evaluate suppliers based on cost.

For detailed selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should outline when proposals must be submitted.

Buyers should communicate to prospective suppliers when bid awards will be posted.

Buyers should outline the length and terms of the contract and cancellation policy.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The direct mail advertising supply chain has a moderate level of risk. Purchases make up a significant part of the average supplier's cost structure, thus increasing the risk that input problems will disrupt operations. Suppliers rely on paper products, computers, printing machinery and accessories, databases and distribution services. Most of... Subscribe to learn more.