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Procurement Market Intelligence Report

E-mail Marketing Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for E-mail Marketing Software?

What is the average price of E-mail Marketing Software?

This procurement report includes pricing information to help you purchase E-mail Marketing Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of E-mail Marketing Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase E-mail Marketing Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing E-mail Marketing Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for E-mail Marketing Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase E-mail Marketing Software?

Market share concentration for e-mail marketing software is low, with the top four companies (DotMailer, Endurance International, IBM and Salesforce) accounting for less than 30.0% of total market revenue. ProcurementIQ estimates there are about 250 providers of e-mail marketing software in 2018. Developing e-mail marketing software requires some IT... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Reporting

How does your software track open and click-through rates?

Can your e-mail marketing software perform A/B testing?

How does your e-mail marketing software deal with e-mail provider algorithms that identify spam messages?

Does your software offer Google Analytics reports?

Can your software track responses and activity on social media sites?

Can your software track the location of respondents?

Segmentation

What demographic factors can be used to segment and organize e-mail lists?

Does your e-mail marketing software segment customers by behavior?

What algorithms does your e-mail marketing software have to segment subscribers?

What e-mail automation tools does your software offer?

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Key elements for every RFP

What should my E-mail Marketing Software RFP include?

Project Budget

Buyers should specify their budget for the e-mail marketing software.

Buyers should include pricing details for the different tiers of e-mail marketing software packages.

Buyers can reference the Benchmark Price and Total Cost of Ownership sections of this report for assistance with creating a budget.

Selection Criteria

Buyers should evaluate potential vendors based on their ability to meet the functional requirements described in the RFP.

Buyers should evaluate potential vendors based on their ability to provide a superior level of customer service.

Buyers should evaluate potential vendors based on their ability to provide regular enhancements and upgrades.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the date when proposals are due and when the award will be announced.

Buyers should outline the terms of the contract and their cancellation policy.

Evaluate major factors to mitigate risk

How risky is the E-mail Marketing Software supply chain?

E-mail marketing software providers are not dependent on any critical inputs to ensure the production and delivery of their software, leading to a low supply chain risk. Furthermore, recent tariffs imposed by the Trump administration has minimal effects on the e-mail marketing software. The greatest risk for providers comes from... Subscribe to learn more.

HIGH

MEDIUM

LOW