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Procurement Market Intelligence Report

E-mail Marketing Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for E-mail Marketing Software?

What is the average price of E-mail Marketing Software?

This procurement report includes pricing information to help you purchase E-mail Marketing Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of E-mail Marketing Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase E-mail Marketing Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing E-mail Marketing Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for E-mail Marketing Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration for e-mail marketing software is low, with the top four companies accounting for less than 30.0% of total combined market revenue. ProcurementIQ estimates there are about 450 providers of e-mail marketing software in 2020. The proliferation of cloud computing technology has enabled vendors to deliver and... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


How does your software track open rates and click-through rates?

Can your e-mail marketing software perform A/B testing?

How does your e-mail marketing software deal with e-mail provider algorithms that identify spam messages?

Does your software offer Google Analytics reports?

Can your software track responses and activity on social media sites?


Which demographic factors can be used to segment and organize e-mail lists?

Does your e-mail marketing software segment customers by behavior?

What algorithms does your e-mail marketing software have to segment subscribers?

Which e-mail automation tools does your software offer?

Customer Support

Do you offer 24/7 customer account and technical support services?

How do you customize your e-mail marketing software to fit the needs of buyers of different sizes?

Do you provide live chat with support technicians?

How often do you provide upgrades for your software?

What is the average turnaround time for customer support requests?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle changing demand?

How has your software helped similar buyers operate efficiently during the pandemic?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budget for e-mail marketing software.

Buyers can reference the Benchmark Price and Total Cost of Ownership sections of this report for assistance with creating a budget.

Selection Criteria

Buyers should evaluate potential vendors based on their ability to meet the functional requirements described in the RFP.

Buyers should evaluate potential vendors based on their ability to provide a superior level of customer service.

Buyers should evaluate potential vendors based on their ability to provide regular enhancements and upgrades.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the dates when proposals are due and when the award will be announced.

Buyers should outline the terms of the contract and their grounds for contract termination.

Evaluate major factors to mitigate risk

How risky is the supply chain?

E-mail marketing software providers face low supply chain risk. The Trump administration imposed tariffs on billions of dollars' worth of imported goods, such as steel, aluminum and certain types of machinery in 2018. However, these tariffs have not introduced significant risk into the supply chain for e-mail marketing software because... Subscribe to learn more.