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Procurement Market Intelligence Report

Focus Group Research Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Focus Group Research Services?

What is the average price of Focus Group Research Services?

This procurement report includes pricing information to help you purchase Focus Group Research Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Focus Group Research Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Focus Group Research Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Focus Group Research Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Focus Group Research Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The focus group research market has a moderate level of market share concentration, with the top four suppliers accounting for just over 30.0% of the total market share. The focus group research market is mostly made up of smaller companies, with only an estimated 5.6% of enterprises employing more than... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Process & Methodology

How do you ensure the privacy of respondents or participants during data collection?

What types of data models and analysis will you use?

How do you encourage honest participation?

How quickly can your research provide usable results?

How many participants will be used to conduct the research? How are the research participants selected?

Amidst widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Do you rely on any upstream suppliers with high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?

Employee Expertise

What are the various stages of your hiring process?

What specialized skills do you require your employees to possess?

What type of training does your staff receive?

How long is the training period before staff is able to work on a project?

How experienced is your staff in marketing?

Who will be overseeing my project and what are their credentials?

Will you need to subcontract any activities, or do you offer a full range of services?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased/reduced demand?

Value-Added Services

What value-added services do you provide?

Do you offer discounts for bundled services, and if so, what are the terms?

What other services do you provide in-house that you think could be of use to me specifically?

Could you refer me to another firm for related services I might need?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify the maximum budget for the project.

Buyers should request a full breakdown of costs, including any costs per participant and additional fees or charges.

Buyers should specify the amount that they are willing to pay each participant for compensation.

Selection Criteria

Buyers should evaluate the experience of the provider and the qualifications of employees that will be moderating and evaluating their focus group.

Buyers should ask service providers if they have conducted any similar projects, as well as client testimonials and references.

Buyers should evaluate the resources and technical expertise of the provider.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should specify the date by which proposals should be submitted, and when award information will be available.

Buyers should indicate the date by which focus group research and analysis should be completed.

If ongoing, buyers should provide estimates of deadlines for upcoming research projects, as well as the number of projects they expect suppliers to conduct over the contract period.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Focus group research services have a moderate level of supply chain risk. Apart from wages, the majority of input costs for focus group research providers are overhead costs, which are rooted in markets that tend to exhibit moderate risk. Some suppliers, including office supply wholesalers and internet service providers, pose... Subscribe to learn more.