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Procurement Market Intelligence Report

Graphic Design Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Graphic Design Services?

What is the average price of Graphic Design Services?

This procurement report includes pricing information to help you purchase Graphic Design Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Graphic Design Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Graphic Design Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Graphic Design Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Graphic Design Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration measures the extent to which the major suppliers dominate a market. The graphic design market has a low level of market share concentration, with the top four suppliers accounting for less than 10.0% of the total market share. ProcurementIQ estimates that there are more than 130,000 suppliers... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Design Process

Do you accept input from the buyer once specifications have been set and the project is being developed?

Do you consult with clients on work in progress?

Will all work be completed by one designer, or will different tasks be split among a team?

What are the most common issues you encounter on this type of project? Can we help avoid them?

How often do you typically update clients on your progress?

How many drafts will be provided before the final design is chosen?


Does your hourly charge involve the cost of overhead, and are there any additional fees?

If you bill us on an hourly basis, how do you track the hours?

What is the margin of error for estimated work hours on a project like ours?

How will delays resulting from modifications to the original specifications affect the cost of the project?

Related Services

Do you offer more favorable pricing if contracted to do more work?

Do you offer website design services? What advantages would we get from contracting you for website design as opposed to a competitor or specialized firm?

Do you have a proven track record of providing full-fledged branding campaigns?

How often are you contracted by your clients to do additional related or unrelated work?

Relevant Experience

What are the most recent projects your organization undertook that were similar to our project? Why do you consider those projects similar?

How many team members will be working on the project? How long is your staff's average tenure?

What do you consider to be your firm's specialization?

What are the three most important lessons you have learned about performing graphic designs for projects such as this one?

Do you take the lead on projects, or do you require direction from clients?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should explicitly state the amount of the contract award.

Buyers should explain whether they expect to pay for services after each graphic design project completion or at some other point during the life of the contract.

Buyers can consult the Benchmark Price section of this report to determine about how much they should pay for the graphic design services.

Selection Criteria

Buyers should evaluate the experience of the graphic designers that will be assigned to the project.

Buyers should make sure the vendor provides the appropriate graphic designers that have the expertise needed for the project.

Buyers should evaluate providers based on the estimated costs of the graphic design services they are offering.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the date proposals are due and when award information will be available.

Buyers should provide the timeline of the project.

Buyers should also include any other benchmark dates relevant to the project that suppliers will need to be aware of.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The risk of input price shocks or discontinuity of service due to supply chain problems is low. This service is highly labor intensive, and there is little risk of labor shortages. Graphic design suppliers are not heavily dependent on critical inputs, so upstream suppliers pose little threat to service stability.... Subscribe to learn more.