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Procurement Market Intelligence Report

Graphics & Photo Imaging Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Graphics & Photo Imaging Software?

What is the average price of Graphics & Photo Imaging Software?

This procurement report includes pricing information to help you purchase Graphics & Photo Imaging Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Graphics & Photo Imaging Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Graphics & Photo Imaging Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Graphics & Photo Imaging Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Graphics & Photo Imaging Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

According to ProcurementIQ estimates, there are 120 publishers and over 2,000 resellers of graphics and photo imaging software. Collectively, the top four firms account for about 70.0% of the market's revenue, indicating a very high level of concentration. High costs associated with research and development (R&D) have created high barriers... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Product Features

Does your product work seamlessly with other creative software products?

How compatible is your software with third-party software, plugins and printers?

What are the minimum hardware requirements for your software?

What would be the ideal and most cost-effective configuration for the types of graphics work my organization does?

Product Road Map

Do you have a list of past updates and features added?

How often do you plan on updating the software?

What types of enhancements are being considered for the next update?

How long will you continue to support old versions of software for users who do not plan on upgrading?


Do you offer related software that can be bundled at a discount?

How many computers does each license allow the software to be installed on?

What different software delivery models do you offer? Will you be shifting to an all-subscription model?

Can the software licenses be resold?

Company Analysis

How much do you spend on research and development?

Have you acquired competitors to expand your product lines?

Who makes up your target markets? Does my organization fit into your target market?

How do you track customer satisfaction?

How many active users do you have? Is this number growing?


Do you offer both subscription and perpetual license pricing? What is the break-even point for subscription pricing?

What percent of your clients choose subscriptions compared with perpetual licenses?

For perpetual licenses, do you offer lower prices for upgrades, as compared with a full software purchase?

What kind of discounts do you offer for volume licenses? Is there a minimum number of licenses required?

Do you offer any discounts for my type of organization (e.g. government, educational, nonprofit)?

Value-Added Resellers

Are you a certified reseller? How did you achieve certification?

What types of technical support services do you provide?

Is a portion of your staff dedicated to the product? What type of training does your staff receive?

What is the time availability of your staff? Do you offer on-site support?


What features does your software offer that cannot be achieved with freeware?

How has your software stayed competitive against the threat of lower-priced and free alternatives?

Has the rising popularity of freeware affected your market share or product pricing?

What addition incentives are there for purchasing your software over using freeware?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify the number of software licenses required.

Buyers should detail the contract term for additional fees, including annual ongoing costs.

Selection Criteria

Buyers should look for vendors that offer software solutions that meet the requirements of the RFP.

Buyers should review the experience of vendors based on client testimonials and their ability to provide quality customer service.

Buyers should evaluate providers based on the estimated costs of the software and services they are providing.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should outline the timeline of the RFP and project.

Buyers must include the date proposals are due and when the award information will be available.

Buyers should include any other benchmark dates relevant to the project that suppliers will need to be aware of (e.g. demonstration dates).

Evaluate major factors to mitigate risk

How risky is the supply chain?

The probability of input price shocks or supply chain problems in this market is low, indicating low supply chain risk overall. Because software publishers develop intellectual property and not a tangible good, graphics and photo imaging software developers are not dependent on critical physical inputs that might threaten the continuity... Subscribe to learn more.