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Procurement Market Intelligence Report

Loyalty Program Management Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Loyalty Program Management Software?

What is the average price of Loyalty Program Management Software?

This procurement report includes pricing information to help you purchase Loyalty Program Management Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Loyalty Program Management Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Loyalty Program Management Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Loyalty Program Management Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Loyalty Program Management Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

There are about 310 LPM software vendors currently operating in the United States. The top four LPM software vendors, Oracle, FIS, IBM and SAP, generate about 40.0% of the market's revenue, indicating a medium level of market share concentration. Moderate switching costs and moderate levels of product specialization lock in... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


How do you win and retain business?

What is your reputation among clients and how have you developed it?

Do you offer any incentives to customers that refer businesses to your company?

How long have you had your longest-tenured client?

How does your company maintain a competitive edge?


Do you employ analytics software and/or other types of technology during the implementation of the loyalty program?

In what ways are your analytics tools superior to those of your competitors?

Do you analyze data in ways that your competitors do not?

On average, how much sales growth does your technology provide to buyers on an annual basis?

What new solutions have you introduced to address issues brought on by the coronavirus pandemic?

Vendor Financial Risk

Can I see audited financial statements to determine your company's financial health?

What happens to my data in the event of your bankruptcy, going out of business, or sale of the business to another entity/company?

How do you adjust your operations in times of high and low demand? How do you mitigate demand volatility?

How diversified is your client base? Which industries drive the most business for your firm?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased or reduced demand?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should reference the Benchmark Price and Total Cost of Ownership sections of this report for assistance in creating a budget.

Buyers should request vendors to specify the cost of implementation.

Buyers should request vendors to specify the cost of training and maintenance fees.

Selection Criteria

Buyers should select vendors based on their ability to meet the desired features requested in the RFP.

Buyers should select vendors that provide regular feature updates.

Buyers should select vendors that are financially healthy.

Buyers should select vendors that are able to provide high-quality customer service.

Buyers should select vendors that have strong recommendations from past clients.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the date proposals are due.

Buyers should include the date the selected vendors will be invited to give software demonstrations and webinars.

Buyers should include the date pricing proposals are due.

Buyers should include the date the contract award will be announced.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The supply chain for LPM software presents a low level of overall risk, which supports buyer power by minimizing the likelihood of service disruptions or price spikes and thereby contributing to a more stable purchasing environment. To develop LPM software and provide support for customers, software vendors need a variety... Subscribe to learn more.