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Procurement Market Intelligence Report

Mailing Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Mailing Software?

What is the average price of Mailing Software?

This procurement report includes pricing information to help you purchase Mailing Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Mailing Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Mailing Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Mailing Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Mailing Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration among mailing software vendors is low, with the top four suppliers accounting for less than 30.0% of total market revenue. There are an estimated 90 suppliers in the mailing software market as of 2020. Low barriers to entry, rising sales and increasing demand are responsible for the... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


How long have you served customers in my industry?

What are some similar clients you have serviced, along with dates and service period?

Could you provide a list of client references with contact information?

Could you provide key personnel backgrounds and experience?

For which industry do you most commonly supply this product?

How has your product/service helped similar buyers operate efficiently during the pandemic?


How long have you provided mailing software to your longest-tenured client?

What is your reputation among competitors and customers, and how have you developed it?

What sets your software apart from your competitors'?

Do you offer any value-added products or services that your competitors do not offer?

How do you stay competitive in the market?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased/reduced demand?


What features do you offer that are catered to our company's use of the software?

Do you have database maintenance features? How do these features work?

Has your company ever received any complaints about the features available?

What sort of customization features does your software offer?

What new products/solutions have you introduced to address issues brought on by the coronavirus pandemic?


With which programs and platforms is your mailing software compatible?

What steps does your company take in assisting the integration process?

Has the integration process ever compromised a buyer's IT infrastructure in any way? If so, how was that handled?

Are there any additional costs for downloading and installing your mailing software?

Customer Support

Do clients have a dedicated account manager, or must they call a general support line?

How many clients does each account manager look after, if applicable?

What systems/software do you use to manage accounts?

Do you offer 24/7 customer account/technical support?

How can my company reach your customer service representatives? What is the typical response time for each of these methods?

Do you have response-time benchmarks for following up with clients and problem solving for clients?

Quality Control

How often do you experience bugs with your software? To what degree are in-process inspections and process controls carried out?

What is the quality control training process like? How experienced is your inspection personnel?

What proportion of revenue is dedicated to research and development?

What kind of research do you conduct to stay up-to-date with the latest developments in this field?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budgets for mailing software and related services.

Buyers should state the payment schedule (e.g. up front upon award of the contract or in installments spread over the contract period).

Selection Criteria

Buyers should evaluate the experience of the mailing software provider based on client references and testimonials.

Buyers should make sure the vendor’s mailing software meets their needs.

Buyers should evaluate providers based on the estimated costs of the mailing software.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the proposal due date and award information date.

Buyers should include any other relevant benchmarks of which providers must be aware (e.g. the latest date the software should be deployed).

Evaluate major factors to mitigate risk

How risky is the supply chain?

Overall supply chain risk for mailing software is low, meaning most upstream suppliers and downstream buyers present little risk to the supply chain. Market suppliers mainly rely on upstream providers of other software and services that can be distributed digitally. Therefore, there is minimal risk that input shortages will impact... Subscribe to learn more.