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Procurement Market Intelligence Report

Media Placement & Fulfillment Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Media Placement & Fulfillment Services?

What is the average price of Media Placement & Fulfillment Services?

This procurement report includes pricing information to help you purchase Media Placement & Fulfillment Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Media Placement & Fulfillment Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Media Placement & Fulfillment Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Media Placement & Fulfillment Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Media Placement & Fulfillment Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates there are 801 firms that provide media placement and fulfillment services. Of these suppliers, the top four collectively earn over 50.0% of market revenue, indicating a high level of market share concentration. Nevertheless, competition in the market is high. By operating through their smaller subsidiaries, the top advertising... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


Do you monitor schedules as they air?

What are your policies concerning make-goods?

Do you provide post-buy analyses for scheduled TV spots?

What types of audits do you perform on media invoices to ensure the accuracy of costs, spot placement and spot rotations?


What pricing model do you use for your media buying services?

How do you handle commissions from media companies?

What proportion of your revenue comes from your media activity?

Have you ever missed a payment for media you have purchased?

Would the bankruptcy of any of your key clients or suppliers adversely affect your operations?

Have you experienced fluctuations in demand as a result of the COVID-19 (coronavirus) pandemic? How have you handled these changes in demand?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should indicate their total budget for media placement and fulfillment services.

Buyers should specify the type of pricing model they prefer, such as commission- or fee-based.

Buyers should describe their method for invoicing and payment.

Selection Criteria

Buyers should evaluate vendors on their qualifications, competence and experience.

Buyers should prefer vendors that offer the most competitive prices.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard of this report.

Project Schedule

Buyers should indicate the date by which proposals are due.

Buyers should specify the date when the award information will be communicated to prospective providers.

Buyers should indicate how soon after the bid is awarded that they expect the winning provider to begin services.

Evaluate major factors to mitigate risk

How risky is the supply chain?

There is a medium level of supply chain risk for media placement and fulfillment services. The primary factor underscoring risk among upstream suppliers is the fact that many forms of media have been faltering. For example, newspaper publishing, radio broadcasting and television broadcasting have all struggled with competition from newer... Subscribe to learn more.