Skip to the content

Procurement Market Intelligence Report

Online Market Research Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Online Market Research Services?

What is the average price of Online Market Research Services?

This procurement report includes pricing information to help you purchase Online Market Research Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Online Market Research Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Online Market Research Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Online Market Research Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Online Market Research Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates there are about 15,500 firms conducting online market research in 2021. There is a low level of concentration within the market, with the top four suppliers accounting for less than 30.0% of total market revenue. Limited barriers to entry and few capital requirements help keep market concentration low,... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


How do you protect the privacy of respondents during data collection?

How quickly can your research provide accurate and useable results?

What types of data models and statistic analyses do you use?

What methods do use to ensure random sampling?

How do you boost incidence rates when they are expected to be low?

Could you detail the process changes your company has implemented to ensure data security during the pandemic?


Are you a member of any professional association such as the Marketing Research Association or ESOMAR?

With what types of research projects do you have the most experience?

Can you show measurable results from clients that have taken action based on your recommendations?

What is your record for completing research projects on time? What issues have caused delays in the past, and how have delays affected costs or quality?

Post-Research Service

What level of interpretation and analysis can you provide with the research results?

How do you price your analysis and reporting services?

How do you track the success of research projects?

Can you provide consistent follow-up research? How do you determine when follow-up research is needed?

“Sending out RFPs used to be a nightmare”

Let’s chat about how procurement market intelligence can reduce 
the time you spend issuing RFPs.

Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budgets for online market research services.

Buyers should inquire about different pricing models and any additional charges that may appear beyond the initial service price.

Selection Criteria

Buyers should consider vendors that offer a solution that meet the requirements of the RFP.

Buyers should review the experience of vendors based on client references and the quality of their customer service.

Buyers should evaluate providers based on the estimated costs of the online market research services.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should provide the timeline of the RFP and project.

Buyers must include the date proposals are due and when the award information will be available.

Buyers should provide any other benchmark dates that suppliers will need to be aware of.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Although supply chain risk is moderate overall, suppliers do not depend on many critical inputs that threaten service continuity. Therefore, risk on the supply side has not been elevated during the coronavirus pandemic. Instead, it is risk on the demand side of the supply chain that is creeping up during... Subscribe to learn more.