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Procurement Market Intelligence Report

Online Survey Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Online Survey Software?

What is the average price of Online Survey Software?

This procurement report includes pricing information to help you purchase Online Survey Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Online Survey Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Online Survey Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Online Survey Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Online Survey Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are about 400 online survey software suppliers in the United States. Collectively, the top four suppliers account for over 50.0% of the market, indicating a high level of market share concentration. SAP SE (operating under its subsidiary, Qualtrics) and SurveyMonkey are market leaders, owning about 58.4%... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


What branding and styling options does your software offer?

What formatting options does your software have for questions and answers?

Can your software create custom URLs?

What templates does your software offer?


What antivirus software do you use?

Does your online survey software have authentication capabilities that can identify the respondent?

How long are data and responses stored on your servers?

If the security of your client's data is compromised due to flaws in your software, how much liability will you assume?


How are your relationships with other software publishers?

What file formats are compatible with your software?

What business systems and applications are compatible with your software?

Who provides your computer servers?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify the number of expected software users and level(s) of software access required.

Buyers should detail the contract term for annual ongoing costs (e.g. upgrade and maintenance charges and license fees).

Selection Criteria

Buyers should consider vendors that offer software that meets RFP requirements.

Buyers should evaluate vendors’ experience based on client references and the quality of their customer service.

Buyers should assess providers based on the estimated costs of the online survey software and services they are providing.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should provide the timeline of the RFP and project.

Buyers must include the date when proposals are due and when the award information will be

Buyers must include the date when the project must be completed.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The upstream supply chain poses minimal risks to suppliers of online survey software. Online survey software suppliers primarily rely on computer equipment, software and IT and intellectual property licensing services as their key inputs. These industries are saturated with operators and are therefore highly competitive. Strong competition among key upstream... Subscribe to learn more.