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Procurement Market Intelligence Report

Opinion Polling Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Opinion Polling Services?

What is the average price of Opinion Polling Services?

This procurement report includes pricing information to help you purchase Opinion Polling Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Opinion Polling Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Opinion Polling Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Opinion Polling Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Opinion Polling Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are about 1,232 firms that specialize in opinion polling services. Low startup capital requirements allow very small firms to flood the market. As a result, there is a low level of concentration within the opinion polling services market, with the top four suppliers accounting for just... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Relationship with Buyer

How long have you had your longest serving client?

What are the strongest incentives buyers have for securing long-term, repeated business with your firm?

What is the biggest reason for clients deciding not to seek repeat business with your company?

What do you see as being the most significant benefits from developing long-term relationships with clients?

Employee Turnover

What is your average turnover rate for employees?

What incentives do you offer your employees to reduce the likelihood of turnover?

How do you mitigate the adverse effects of employees leaving mid-project?

What measures do you take to reduce the learning costs associated with assigning new employees to an account?

Amid widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budget for opinion polling services.

Buyers should specify whether or not they are willing to compensate survey participants.

Buyers should list payment schedules.

Buyers should request detailed cost breakdowns for the services requested.

Buyers can reference the Benchmark Price and Total Cost of Ownership sections of this report for assistance in creating a budget.

Selection Criteria

Buyers should evaluate vendors based on their methodology and the quality of their work plan.

Buyers should select vendors with industry expertise and extensive experience with projects that are similar in scope to the buyer's.

Buyers should consider references from previous clients to evaluate vendor reputation.

For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should outline when proposals must be submitted.

Buyers should communicate to prospective suppliers when bid awards will be posted.

Buyers should state when the opinion polling services should begin.

Buyers should state when research and analysis should be completed.

Buyers should outline the length and terms of the contract and cancelation policy.

Evaluate major factors to mitigate risk

How risky is the supply chain?

There is a moderate level of supply chain risk in the opinion polling service market. Upstream disruptions to commercial leasing companies spurred by the coronavirus pandemic, including weakened demand for commercial space and government-mandated social distancing orders, have elevated the likelihood of upstream disruptions in the market. Additionally, disruptions to... Subscribe to learn more.