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Procurement Market Intelligence Report

Press Release Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Press Release Services?

What is the average price of Press Release Services?

This procurement report includes pricing information to help you purchase Press Release Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Press Release Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Press Release Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Press Release Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Press Release Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are about 150 firms providing press release services in the United States. Of these suppliers, ProcurementIQ estimates the top four collectively earn over 70.0% of market revenue, indicating a high level of market share concentration. Nevertheless, competition in this market remains high due to the limited... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Company Background

How many years has your company provided press release services?

What services does your company offer aside from press release services?

How have you developed your audience and how has it changed during the past three years?

Who leads the strategy development process in your organization?

How many press releases have you sent targeting the same audience as ours?

Distribution Network

How many media outlets are included in your distribution network?

What types of media outlets are included in your distribution network?

What are the names of some of your more prominent network partners?

To what extent have you developed networks to target certain population segments such as ethnic groups and geographic areas?

What are the limitations of your network? Can you distribute press releases globally, or is your network limited to the domestic market?

Market Pressures

How do you stay abreast of changes within the market?

What are some of the key issues and opportunities within this market?

How do your services compare to those offered by your competitors?

How do you address increased competition from other types of media?

Supplier Risk

What measures have you taken to limit the risk in your supply chain?

Would the bankruptcy of any of your key clients or suppliers adversely affect your operations?

How does your company respond to fluctuations in input costs?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle shifting demand?

How does your company plan to keep profit afloat during the economic recession?

Client Portfolio

What is the average retention rate among your clients?

Who are your top five clients and how long have they been your clients?

Do you have clients that are willing to provide references on your behalf? If so, how can I get in contact with them?

On which industries do you rely most for business? Do you foresee any disruptions in your business resulting from problems in these industries?

Do you offer any incentives to customers that refer businesses or individuals to your company?

How have your services helped similar buyers announce updates and changes related to the pandemic?

Customer Support

How do you address client concerns or complaints?

How often do you contact your clients on a routine basis?

What is the availability of the key personnel assigned to my release?

What type of metrics do you give to your clients to analyze the results of their release?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should state their total budget for the project.

Buyers should request a detailed breakdown of prices for different sizes, types and distribution channels for their press releases.

Buyers should request a breakdown of related service prices and a description of how these costs will be billed to the buyer.

Selection Criteria

Buyers should prioritize suppliers that have experience in the market and a proven ability to serve other clients with accounts of a similar size.

Buyers should give consideration to vendors that offer the distribution scope that best matched their exposure needs.

Buyers should weigh the pricing options offered by the vendor.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should state the deadline for questions and proposal submissions.

Buyers should indicate the date when award information will be made available.

Buyers should specify their preferred start date for services.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Press release service providers face moderate risk in their supply chains because most upstream suppliers contribute moderate risk. However, computer manufacturers contribute high risk due in part to the high level of competition between these vendors. Additionally, the coronavirus pandemic has not only upped the demand for laptop computers, but... Subscribe to learn more.