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Procurement Market Intelligence Report

Press Release Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Press Release Services?

What is the average price of Press Release Services?

This procurement report includes pricing information to help you purchase Press Release Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Press Release Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Press Release Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Press Release Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Press Release Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are about 150 firms providing press release services in the United States. Of these suppliers, ProcurementIQ estimates the top four collectively earn over 70.0% of market revenue, indicating a high level of market share concentration. Nevertheless, competition in this market remains high due to the limited... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Supplier Risk

What measures have you taken to limit the risk in your supply chain?

Would the bankruptcy of any of your key clients or suppliers adversely affect your operations?

How does your company respond to fluctuations in input costs?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle shifting demand?

How does your company plan to keep profit afloat during the economic recession?

Client Portfolio

What is the average retention rate among your clients?

Who are your top five clients and how long have they been your clients?

Do you have clients that are willing to provide references on your behalf? If so, how can I get in contact with them?

On which industries do you rely most for business? Do you foresee any disruptions in your business resulting from problems in these industries?

Do you offer any incentives to customers that refer businesses or individuals to your company?

How have your services helped similar buyers announce updates and changes related to the pandemic?

Customer Support

How do you address client concerns or complaints?

How often do you contact your clients on a routine basis?

What is the availability of the key personnel assigned to my release?

What type of metrics do you give to your clients to analyze the results of their release?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should state their total budget for the project.

Buyers should request a detailed breakdown of prices for different sizes, types and distribution channels for their press releases.

Buyers should request a breakdown of related service prices and a description of how these costs will be billed to the buyer.

Selection Criteria

Buyers should prioritize suppliers that have experience in the market and a proven ability to serve other clients with accounts of a similar size.

Buyers should give consideration to vendors that offer the distribution scope that best matched their exposure needs.

Buyers should weigh the pricing options offered by the vendor.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should state the deadline for questions and proposal submissions.

Buyers should indicate the date when award information will be made available.

Buyers should specify their preferred start date for services.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Press release service providers face moderate risk in their supply chains because most upstream suppliers contribute moderate risk. However, computer manufacturers contribute high risk due in part to the high level of competition between these vendors. Additionally, the coronavirus pandemic has not only upped the demand for laptop computers, but... Subscribe to learn more.

HIGH

MEDIUM

LOW