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Procurement Market Intelligence Report

Sales & Marketing Contact Lists
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Sales & Marketing Contact Lists?

What is the average price of Sales & Marketing Contact Lists?

This procurement report includes pricing information to help you purchase Sales & Marketing Contact Lists. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Sales & Marketing Contact Lists been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Sales & Marketing Contact Lists yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Sales & Marketing Contact Lists?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Sales & Marketing Contact Lists with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The sales and marketing contact lists market has a low level of market share concentration, with the top four suppliers accounting for less than 30.0% of market revenue. ProcurementIQ estimates there are about 183 suppliers operating in the market. During the three years to 2021, market share concentration has been... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Customer Support

Do you have a step-by-step process to handle client issues or complaints? What does that look like?

What is your client renewal or repeat business rate?

How do you evaluate customer satisfaction and how frequently? Is this made available to clients?

If you encounter issues or your client is not satisfied, what steps do you take to address the issue?

Coronavirus Response

How are you handling shifts in demand resulting from the coronavirus pandemic?

Amid widespread health concerns, what contingency plans are in place to mitigate the risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

How do you ensure that the contacts provided on your lists account for layoffs and business closures resulting from the coronavirus pandemic?

To what extent have your sales and marketing contact lists helped similar businesses generate leads and bring in revenue during periods of economic decline?


How long have you provided sales and marketing contact lists to your longest-tenured client? Who are your five largest clients?

Do you have case studies or client testimonials detailing the quality of the contact lists? Can my business speak to or visit a current client about their experiences?

Tell me about similar projects you have worked on in the past. What challenges did you face and how did you overcome them?

What kind of training do your employees receive? Are records available for proof?


How do you attract new clients and retain existing clients?

How does your firm maintain a competitive edge?

What is your reputation like among customers and peers, and how have you developed it?

What is your client turnover rate?


What checks and balances are in place to be sure that my sales and marketing contact list has received a thorough evaluation?

Who normally identifies errors when they occur?

How do you balance quick turnaround times while maintaining maximum possible accuracy?

How often do you find errors after documents have been finalized?


How do you keep your wage costs under control?

Are there records that show prior training and certifications available for all members of the company?

Are training records available detailing training and appropriate competency levels for staff carrying out special processes?

Do you provide ongoing training or development for your employees? Are your technicians certified? From where did your technicians receive their certification?

Value-Added Services

What value-added services do you provide? How will including value-added services impact the price of my purchase?

Do you offer a free trial period or demo to test your contact list services?

Do you offer discounts for bundled services, and if so, what are the terms?

What partnerships do you have? How do your clients benefit from these relationships?

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Key elements for every RFP

What should my RFP include?

Project Budget

If one exists, buyers should specify their budget for the desired sales and marketing contact lists, as well as related products and services.

Vendors should provide their purchasing options (i.e. subscription-based pricing model) and the cost per record.

Buyers should inquire whether vendors offer free basic memberships or free trials.

If vendors offer different levels of membership, they should provide the cost for each membership level.

Selection Criteria

Buyers will evaluate potential vendors based on their compliance with technical specification stated in the RFP.

Buyers will evaluate potential vendors based on their qualifications and experience.

Buyers will evaluate potential vendors based on their ability to provide a superior level of customer service as evidenced by references.

For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should outline the timeframe for the RFP.

Buyers need to include the date when proposals are due and when the award will be announced.

Buyers should outline the length and terms of the contract and cancellation policy.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The supply chain for sales and marketing contact lists carries a low level of risk, which aids buyer power by contributing to a more stable purchasing environment. Due to the labor-intensive nature of providing the services, wages make up a significant portion of suppliers' operating costs. Fortunately for suppliers, there... Subscribe to learn more.