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Procurement Market Intelligence Report

Sales & Marketing Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Sales & Marketing Software?

What is the average price of Sales & Marketing Software?

This procurement report includes pricing information to help you purchase Sales & Marketing Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Sales & Marketing Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Sales & Marketing Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Sales & Marketing Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Sales & Marketing Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration for sales and marketing software is high. There are an estimated 700 suppliers in the market in 2020, and the four largest suppliers account for over 50.0% of total market revenue. Software development has high up-front costs stemming from intellectual property, patent and copyright protection. These costs... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


How often is our data and content backed up on your servers? What are your continuity processes for business interruption?

What encryption standards do you use for data storage and transmission? Has your clients' private data ever been compromised? What is your data protection strategy?

Who has access to my information and how are changes to my solution securely managed and audited?

What industry standards do you meet and what third-party certifications have you earned for your cloud environment? Has an independent audit been done on your environment?


How do you keep your wage costs under control?

Are there records that show prior training and certifications available for all members of the company?

Are training records available detailing training and appropriate competency levels for staff carrying out special processes?

Do you provide ongoing training or development for your employees? Are your technicians certified? Where did your technicians receive their certification?

Value-Added Services

Do you offer discounts for bundled software and, if so, what are the terms?

What partnerships do you have? How do your clients benefit from these relationships?

Do you give a competitive discount if I switch from another provider to your company?

Do you offer a free trial period or demo to test out your software?


How does your firm maintain a competitive edge?

What is your reputation among customers and peers, and how have you developed it?

What is your client turnover rate? How long do your contracts last, on average?

Has your firm completed any acquisitions over the past three years? If so, how did this expansion affect your business model?

Business Continuity

Can I see audited financial statements to determine your company's financial health?

How do you ensure that your content protects third-party copyright?

What third-party sources/external research do you conduct to stay up-to-date with market risks and opportunities?

How do you adjust your operations in times of high demand and low demand? How do you mitigate demand volatility?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify the number of expected users and level of software access required.

Buyers should detail the contract term for annual ongoing costs (e.g. system support, upgrade and maintenance charges and license fees).

Buyers should specify any additional software purchases that may be purchased as a bundle.

Selection Criteria

Buyers should look for vendors that offer software solutions that meet the requirements of the RFP.

Buyers should review the experience of vendors based on client testimonials and their ability to provide quality customer service.

Buyers should evaluate providers based on the estimated costs of the software and services they are providing.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should outline the timeline of the RFP and project.

Buyers must include the date when proposals are due and when the award information will be available.

Buyers should include any other benchmark dates relevant to the project that suppliers will need to be aware of (e.g. demonstration dates).

Evaluate major factors to mitigate risk

How risky is the supply chain?

The supply chain for sales and marketing software exhibits a moderate level of risk, which somewhat hinders buyers because suppliers may have some difficulty producing and distributing software. Suppliers require a variety of goods and services to support their operations, including computers, intellectual property licensing and data processing and hosting.... Subscribe to learn more.