Skip to the content

Procurement Market Intelligence Report

Telemarketing Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Telemarketing Services?

What is the average price of Telemarketing Services?

This procurement report includes pricing information to help you purchase Telemarketing Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Telemarketing Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Telemarketing Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Telemarketing Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Telemarketing Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

There is a low level of market share concentration in the telemarketing services market, with the top four providers making up less than 30.0% of total market revenue. There are about 5,400 companies offering telemarketing services in the United States. Most service providers employ fewer than 100 people. In the... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Industry Experience

How well do you know the industry that we operate in?

What other clients do you currently work with that also operate within my industry?

How do you stay up to date with changes within my industry (e.g. business models, regulatory changes, consumer preference)?

Do you already have a training program in place for clients in my industry? If so, what does this training call entail?

May I listen in on a sales call?

Telemarketing Regulation

What processes have you implemented to ensure your business complies with FTC and FCC regulation in regards to telemarketing?

What is your track record in regards to consumer complaints and the Do Not Call Registry?

What tools or applications do you use that are in line with regulation but allow you to increase consumer or business penetration?

Are you investing in new technology that allows you to bypass telemarketing regulations?

How has your telemarketing firm been impacted by state regulations imposed during the coronavirus pandemic regarding limits on telephonic solicitation?

Labor Concerns

What training programs and incentives do you have in place to ensure employees understand our product/service and why it would be attractive to a consumer or business?

How do you account for employee turnover? Is the cost of training new/replacement employees accounted for in the quoted price?

What offshore or nearshore locations do you have and are you planning on keeping them operational during our contract period?

Are you moving any of your services back to the United States? If so, how does that affect prices and the service I will receive?

What level of training do agents receive prior to handling customers' sensitive information?

How has data security training changed now that agents are working from home during the coronavirus pandemic?


How do you win and retain business?

What is your reputation like among clients and how have you developed your reputation?

How long have you been with your longest client and what has made that relationship so successful?

What incentives, if any, do you offer to customers that refer other businesses to your company?

Value-Added Services

What value-added services do you provide and are they included in the quoted price? If not, what is the cost associated with them?

How do you train your staff in regard to services such as upselling and cross-selling? What is their success rate?

On average, what is the additional revenue or return on investment generated for my company by purchasing these services?

What related services do you provide and are they included in the quoted price?

How much experience do you have with these related services and what is your reputation in regards to their execution?

Multiyear Pricing

What evidence can you provide me that you are capable of reaching our performance goals?

Do you typically enter into performance-based contracts? If not, why is that?

Are you committed to the negotiated prices even if you exceed performance goals? If not, how will fee increases be determined?

Do your contracts include service level agreements (SLAs) to help ensure client satisfaction? What happens if the SLA is not met?

“Sending out RFPs used to be a nightmare”

Let’s chat about how procurement market intelligence can reduce 
the time you spend issuing RFPs.

Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budgets for telemarketing services.

Buyers should detail the cost model and contract terms for annual ongoing costs.

Selection Criteria

Buyers should consider vendors that offer a solution that meets the requirements of the RFP.

Buyers should review the experience of vendors based on client references and the quality of their customer service.

Buyers should evaluate providers based on the estimated costs of the telemarketing services.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should provide a timeline for the RFP and project.

Buyers must include the date when proposals are due and when the award information will be available.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The risk of supply discontinuity or price shocks due to supply chain problems is moderate in this market, which represents a slight threat to buyer power. While some first tier suppliers contribute low risk to the supply chain, moderate risk among other first tier suppliers and heightened risk among many... Subscribe to learn more.