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Procurement Market Intelligence Report

Telephone Market Research Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Telephone Market Research Services?

What is the average price of Telephone Market Research Services?

This procurement report includes pricing information to help you purchase Telephone Market Research Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Telephone Market Research Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Telephone Market Research Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Telephone Market Research Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Telephone Market Research Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The top four suppliers of telephone market research services account for less than 30.0% of total market revenue, which indicates low concentration in the market. Market share concentration has been stable during the past three years, due to the entrance of many nonemployers and small vendors into the market, combined... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


What type of training does your staff receive?

What is your level of experience with marketing? Do you have staff dedicated to marketing?

How will the project structure be organized? Will there be a manager overseeing the project, and is it possible to have in-person meetings?

Does your staff have specialist knowledge (such as statistics, psychology and IT)?

Will any services have to be subcontracted? Can you verify the quality of those services?

How is staff being monitored amid the pandemic during work-from-home hours?

Respondent Quality

Are respondents in your database prescreened for different eligibility criteria?

What percentage of the calls you make comes from auto-generated numbers?

How do you encourage respondents to provide honest and accurate answers?

How do you identify responses that do not appear to be honest or accurate?


What types of clients and markets have you worked with in the past two years?

What percentage of your clients is returning clients? What are some reasons previous clients have not renewed their contracts?

What are you doing to attract and retain clients during the coronavirus pandemic?

Are there any potential conflicts of interest with your current clients that might arise if my company contracts your services?

What measures do you take to protect client information; these measures can include research results, product prototypes and other confidential company information?


Are you a member of any professional associations such as CASRO, MRA or ESOMAR?

With what types of market research do you have the most experience?

Can you provide examples of previous clients whose business improved after taking action based on your research?

What is your record for completing projects on time? What measures do you take to prevent delays?


How quickly can you attain accurate and useable results?

What types of data models and statistical analyses do you use?

How do you ensure random and representative sampling?

What is the average number of times you call a number before receiving a response?

Post-Research Service

What level of interpretation and analysis do you provide with the research results?

How do you track the success of research projects?

Can you provide regular follow-up research?

How do you determine when and how often follow-up research is needed?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify the maximum budget for the project.

Buyers should request a breakdown of any additional costs beyond the cost per complete.

Buyers should specify whether or not they are willing to compensate survey participants, and if so, specify how much they are willing to pay each respondent.

Selection Criteria

Buyers should evaluate the reputation and experience of the provider.

Buyers should consider any previous work that the provider has done on a similar project, as well as client testimonials and references.

Buyers should evaluate the proposed methodology, resources and technical expertise of the vendor.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should specify the final date for proposal submissions and the date when award information will be available.

Buyers should indicate the date by which the survey should be written, as well as the amount of time they wish to review the proposed questions.

Buyers should specify the date by which survey response collection should begin.

Buyers should state when research and analysis should be completed.

Evaluate major factors to mitigate risk

How risky is the supply chain?

There is a low level of supply chain risk in the telephone market research services market. Market research firms generally do not depend on a large number of critical inputs that can threaten service continuity. Examples of goods and services that firms purchase include computer hardware and software, phone and... Subscribe to learn more.