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Procurement Market Intelligence Report

Television Ad Placement Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Television Ad Placement Services?

What is the average price of Television Ad Placement Services?

This procurement report includes pricing information to help you purchase Television Ad Placement Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Television Ad Placement Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Television Ad Placement Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Television Ad Placement Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Television Ad Placement Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are 875 suppliers in the TV ad placement market. Of these suppliers, the top four collectively hold more than 60.0% of market revenue, indicating a high level of market share concentration. High market share concentration gives the top four suppliers (WPP, Publicis Groupe, Omnicom and the... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Client Base

What is the average retention rate among your clients?

Which are your top five clients, and how long have they been your clients?

Have you ever received any major complaints from clients? If so, how did you address their concerns?

Do you have clients that are willing to provide references on your behalf? If so, how can I get in contact with them?

Stewardship Practices

Do you monitor schedules as they air?

What are your policies concerning makegoods?

Do you provide post-buy analyses for scheduled TV spots?

What types of audits do you perform on media invoices to ensure accuracy of costs, spot placement and spot rotations?

Supplier Services

What specific TV ad placement services do you provide? Do you only purchase ads, or do you also offer consultation on which placements are best?

By what means do you prefer to communicate, and how often do you communicate with your clients?

How does your company handle customer service? With whom would I be communicating most, and during what times would they be available?

What additional services does your company offer? Can I receive a price discount if I purchase these services in addition to TV ad placement?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should disclose their entire budget for television ad placement services.

Buyers should specify the type of pricing model they prefer, such as a commission- of fee-based model.

Buyers should describe their typical invoicing and payment method.

Selection Criteria

Buyers should evaluate vendors on the qualification, competence and experience in the television ad placement market.

Buyers should prefer vendors that are capable of offering competitive prices.

Buyers should assess the available resources of all prospective suppliers, including client base and existing partnerships.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard of this report.

Project Schedule

Buyers should disclose the final day which bid queries will be accepted.

Buyers should explicitly outline the date by which proposals are due.

Buyers should specify the start and end date for the term in which they expect their television advertisement to run.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk for TV ad placement services is moderate on average. TV broadcasting, one of the key sources of TV spots, is in the decline stage of its life cycle, which means that broadcasters have been experiencing decreases in demand and revenue, raising their financial risk levels. In turn,... Subscribe to learn more.