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Procurement Market Intelligence Report

Television Ad Placement Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Television Ad Placement Services?

What is the average price of Television Ad Placement Services?

This procurement report includes pricing information to help you purchase Television Ad Placement Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Television Ad Placement Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Television Ad Placement Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Television Ad Placement Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Television Ad Placement Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are 740 suppliers in the TV ad placement market in 2021. Of these suppliers, the top four collectively hold more than 60.0% of market revenue, indicating a high level of market share concentration. High market share concentration gives the top four suppliers (WPP, Publicis Groupe, Omnicom... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Supplier Resources

Does your agency have other locations? If so, where?

From where does your company acquire TV ratings? Nielsen, or another source?

What are the qualifications of your key staff? Do they have a lot of experience in the market?

Do you have any unique connections with media sellers that will help you negotiate for better TV spots?


Do you source materials with a high exposure to market disruptions resulting from the pandemic? How are you coping with these disruptions?

How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?

Amid the widespread health concerns, what contingency plans are in place to mitigate the risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Are you experiencing fluctuations in demand as a result of the coronavirus pandemic? What measures are you taking to handle changes in demand?

Supplier Experience

How many years has your agency been in operation?

Have you received any awards during the past three years?

How many years has your agency been providing TV ad placement services?

What TV ads have you placed in the past five years? What ads are you currently placing?

Have you previously placed and fulfilled TV ad placement orders with requirements similar to mine?

Supplier Finances

How do you handle commissions from media companies?

What proportion of your revenue comes from your TV ad placement activity?

Have you ever missed a payment for TV media you purchased?

Would the bankruptcy of any of your key clients or suppliers adversely affect your operations?

Client Base

What is the average retention rate among your clients?

Which are your top five clients, and how long have they been your clients?

Have you ever received any major complaints from clients? If so, how did you address their concerns?

Do you have clients that are willing to provide references on your behalf? If so, how can I get in contact with them?

Stewardship Practices

Do you monitor schedules as they air?

What are your policies concerning makegoods?

Do you provide post-buy analyses for scheduled TV spots?

What types of audits do you perform on media invoices to ensure the accuracy of costs, spot placement and spot rotations?

Supplier Services

What specific TV ad placement services do you provide? Do you only purchase ads, or do you also offer consultation on which placements are best?

By what means do you prefer to communicate, and how often do you communicate with your clients?

How does your company handle customer service? With whom would I be communicating most, and during what times would they be available?

What additional services does your company offer? Can I receive a price discount if I purchase these services in addition to TV ad placement?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should disclose their entire budget for television ad placement services.

Buyers should specify the type of pricing model they prefer, such as a commission- of fee-based model.

Buyers should describe their typical invoicing and payment method.

Selection Criteria

Buyers should evaluate vendors on the qualification, competence and experience in the television ad placement market.

Buyers should prefer vendors that are capable of offering competitive prices.

Buyers should assess the available resources of all prospective suppliers, including client base and existing partnerships.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard of this report.

Project Schedule

Buyers should disclose the final day which bid queries will be accepted.

Buyers should explicitly outline the date by which proposals are due.

Buyers should specify the start and end date for the term in which they expect their television advertisement to run.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk for TV ad placement services is moderate on average. TV broadcasting, which is one of the key sources of TV spots, is in the decline stage of its life cycle, which means that many broadcasters have been experiencing falling demand and revenue that have raised their financial... Subscribe to learn more.