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Procurement Market Intelligence Report

Transit Advertising Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Transit Advertising Services?

What is the average price of Transit Advertising Services?

This procurement report includes pricing information to help you purchase Transit Advertising Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Transit Advertising Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Transit Advertising Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Transit Advertising Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Transit Advertising Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The top four suppliers among the estimated 4,930 suppliers of transit advertising services hold more than 50.0% of market revenue, which indicates a high level of market share concentration. Because of this high market share concentration, competition in the market is low. The reliance of transit advertising on transit systems... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


What discounts do you offer for long-term contracts?

What discounts do you offer for purchasing multiple transit advertisements at once?

Do you charge extra for the installation costs of the advertisement, or are those costs included in the purchase price?

Have you changed your pricing structure recently? Do you plan to in the future?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased or reduced demand?


How far in advance do you need to receive my company's advertising materials?

What are the peak hours for transit service?

Can you arrange for a transit advertisement to be put up during a predefined time period?

Will your transit system be operational during the event for which I plan to advertise?

Amid widespread health concerns, what contingency plans are in place to mitigate the risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Geographic Coverage

What are your main markets for transit advertising?

Which of your markets has the highest reach?

What demographic data can you provide for the regions in which you supply transit advertising?

Does your company manage nationwide campaigns, or only campaigns done locally?


What certification process do your installers undergo? Are they 3M certified?

How does your company handle damaged or vandalized advertisements?

What processes does your company have in place for keeping advertisements clean, so mud and dirt do not reduce their visibility?

How does your company respond to disruptions in transit service due to inclement weather or budget cuts? How will that affect my advertisement?


How long has your company been involved with transit advertising?

How many transit systems does your company manage advertising for?

How many clients does your company currently serve? Which ones are your top customers?

How have your advertisements fared in evaluations by rating agencies?

Advertising Options

Do you offer branded buses?

Do you offer backlit advertisements?

Do you allow customers to request specific routes on which their advertisements are to be displayed?

Does your company offer transit shelter and rail advertising that can be bundled with bus advertising in a coordinated campaign?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their intended compensation rate for each advertising space.

Buyers should describe their preferred payment method and schedule.

Selection Criteria

Buyers should evaluate vendors on their qualifications and experience providing transit advertising services.

Buyers should prefer vendors that offer competitive prices.

Buyers should assess vendors' proposed work plan and its ability to meet their transit advertising needs.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard of this report.

Project Schedule

Vendors must disclose the deadline for prospective vendors to submit bid proposals.

Vendors should highlight the final date for bid queries.

Vendors should indicate when they intend to communicate award information to potential vendors.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Transit advertising services generally have a low level of supply chain risk. Although a number of vendors in the supply chain are subject to moderate risk, the main supplier to transit advertising firms, namely public transportation, has a much lower level of supply chain risk. However, supply chain risk in... Subscribe to learn more.