Skip to the content

Procurement Market Intelligence Report

Website Analytics Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Website Analytics Software?

What is the average price of Website Analytics Software?

This procurement report includes pricing information to help you purchase Website Analytics Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Website Analytics Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Website Analytics Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Website Analytics Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Website Analytics Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration in the website analytics software market is high, with the top four providers accounting for more than 50.0% of total revenue. About 380 vendors operate in the market, including multiline providers and specialist providers. In the past three years, the number of market providers has been growing... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


Which of your past marketing campaigns have been most successful for raising brand awareness, and what factors do you believe led to their success?

Who are your top five clients and how long have they been your clients?

Have you had any previous experience with clients specific to the industry in which I operate?

Do you have clients that are willing to act as references on your behalf?

Software Technology

What new features or functionality have you added in the past year? What improvements do your customers request most frequently?

How often do you perform maintenance on your software? Will my service be disrupted during maintenance? How much notice do you give before planned disruptions?

Does your system support multiple levels of access for different user types and individuals?

Do you offer an analytics dashboard or online tools for tracking performance, client usage and issue resolution?

Supply Chain Risk

How do your relationships with key clients benefit your company?

Where do you source your equipment?

How do you cope when key downstream industries contract, and how can you maximize your profit during these periods?

Which downstream sectors are your largest sources of revenue? Do you diversify your client base?

What third-party sources or external research do you use to stay up to date with market risk or opportunities?

Amid widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle changes in demand?

“Sending out RFPs used to be a nightmare”

Let’s chat about how procurement market intelligence can reduce 
the time you spend issuing RFPs.

Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should disclose the value of the contract, if available.

Buyers should indicate whether they have any expectations regarding payment, be it frequency or method.

Buyers should describe any additional software solutions or services they wish to procure as part of the same contract.

Buyers can reference the Benchmark Price section of this report to evaluate whether they are paying a competitive price for website analytics software.

Selection Criteria

Buyers should evaluate vendors based on their experience providing website analytics software.

Buyers should consider the functionality of the website analytics software that different vendors provide.

Buyers should evaluate the quality of the customer service offered by vendors.

For detailed information on selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the date by which final proposals are due.

Buyers should indicate when the website analytics software must be implemented.

Buyers should disclose the date by which vendors will be notified about awards.

Buyers should include any preferences they may have regarding contract length.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The website analytics software market exhibits a low level of supply chain risk. This low level of risk means that providers are less likely to experience supply chain shocks that would increase their operating costs or prevent them from delivering services. Consequently, providers may be more willing to negotiate with... Subscribe to learn more.