About this Report
This report is intended to assist buyers of product promotion and field marketing services. Service providers are contracted to deploy representatives to various locations to interact with potential customers by offering product samples, promotional products or brand literature with the goals of creating product awareness, gaining new customers and building brand loyalty. Locations for promotions can include conferences, events, concerts, bars, shopping malls, retail stores and other venues. This report does not cover other types of marketing services such as advertising or media placement.
Table of Contents
At a Glance
Executive Summary
Price Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Input Cost Drivers
External Demand Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Subsitute Goods
Regulation
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Geographic Locations
Imports
Competitive Environment
Market Share Concentration
Vendor Company Types
Market Profitability
Switching Cost
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Buying-Decision Scorecard
Key RFP Elements
Negotiation Questions
Buyer Power Score Components
Jargon & Glossary