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Data Management Platforms


ProcurementIQ’s Procurement Research Reports cover thousands of indirect purchasing lines. Our data and analysis help you strategically engage and negotiate with suppliers and give you the credibility to work with internal stakeholders and executives. ProcurementIQ’s Data Management Platforms procurement research provides price trends and forecasts, supplier benchmarks and negotiation questions all intended to give your company leverage during the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Data Management Platforms - Recent Price Trend

The average price of DMPs has increased at an estimated annualized rate of 0.9% in the three years to 2018. DMP prices have grown primarily due to surging demand for the product; however, strengthening competition among vendors and the falling cost of computing hardware have moderated price increases.The increasing use of the internet, combined with the growth in total advertising expenditure and.

Data Management Platforms - Total Cost of Ownership

The total cost of ownership for DMPs is moderate compared to the benchmark price. Purchasing a DMP incurs a moderate level of additional costs beyond the purchase price. The primary cost is associated with the setup of a new DMP, requiring a substantial investment of buyer time and resources. All of the buyer’s data sources must be integrated into the platform, which is a complex process.

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About this Report

This report is intended to assist buyers of data management platforms (DMPs). DMPs are software programs used to house and manage information, specifically for the management of cookie IDs and the generation of audience segments used to target users with online ads. DMPs aggregate user activity into a centralized location and use the data for marketing analysis. This report does not include data management and query software.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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