Price Forecast: Digital Printing Services

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  • Tags : Packaging & Printing | Digital Printing Services | Price trend | Price forecast | Procurement research | Category market forecast

Recent Price Trend - Digital Printing Services

The average price of digital printing services has increased slightly at an estimated annual rate of 0.3% during the three years to 2017. High competition and moderate demand growth have forced suppliers to keep price growth at a minimum. The market has a high level of competition due to low service specialization and low market share concentration. Because there are many providers competing for buyer business and services are largely homogeneous across the market, suppliers must offer prices low enough to remain competitive without jeopardizing the profitability of their operations.

Demand for digital printing services have been stagnant from 2014 to 2017. While the number of businesses has risen, increasing the pool of potential buyers of printing services, businesses have begun shifting operations away from print documents and toward digital documents, as indicated by the decrease in print advertising expenditure. The rapid adoption of digital products has placed downward pressure on demand for printing services. The number of broadband connections has been growing at an estimated annualized 7.3%, reflecting increasing consumer willingness to invest in digital products. As digital products have increasingly been used in place of paper products, demand for digital printing services has stagnated. Stagnant demand, in conjunction with intense market competition and declining paper costs, has prevented suppliers from raising prices at a faster rate. Increasing wage costs, however, have exerted an upward pressure on price leading to slight growth in the price of digital printing services.

Pricing conditions are currently favorable for buyers, and buyers should not feel pressured to procure digital printing services immediately. Because of low price volatility, it is unlikely that prices will fluctuate greatly in either direction in the coming three-year period. As a result, the time at which buyers choose to make a purchase will have little bearing on the price they pay.


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