Procurement Market Intelligence Report
Commercial Real Estate Brokerage Services
Sourcing Guide & Market Intelligence
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Commercial Real Estate Brokerage Services Global Overview
Definition
Summary
A commercial real estate transaction is typically a costly, time-consuming process that necessitates a broker to analyze, negotiate, and close deals for their clients. Suppliers represent owners of commercial real estate that wish to sell or lease their properties, as well as purchasers or lessors of such properties.
This Report Includes:
- Selling a Nonresidential Property
- Buying a Nonresidential Property
- Leasing a Nonresidential Property
Not in this Report:
- Real Estate Asset Management Services
- Property Management Services
- Commercial Real Estate Rental
- Industrial Facility Rental
Global Commercial Real Estate Brokerage Services Procurement Trends
Discover the top international trends affecting procurement in the global Commercial Real Estate Brokerage Services market.
Warning Trends
Fed lowers rates for the first time in 2025
- On September 17, the Federal Reserve’s Federal Open Market Committee (FOMC) voted to lower interest rates to a target range of 4.0% to 4.25%, down 0.25% from the rate it had been holding since November of last year.
- Despite indications at the start of the year that steady reductions to the relatively high 4.25% to 4.5% rate were on the horizon, the Fed held off on rate cuts for much of the year due to concerns that the combination of higher tariffs and a reduction in borrowing costs could cause rebounding inflation.
- The September cut to Fed interest rates signals a shift in this strategy, indicating that the Fed now considers weakening employment figures a greater threat than inflation. As a result, FOMC officials have also signaled that two additional rate cuts are likely before the end of the year in an effort to fight unemployment and stimulate the economy.
- Declining Fed funds rates will provide relief to borrowers by lowering the market interest rates for consumer and business loans. This reduction in the cost of borrowing will reduce the cost of many banking and financial services, and may spur increases in demand across the economy.
Global Commercial Real Estate Brokerage Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 800,495 |
| #2 United States | 561,000 |
| #3 Europe | 438,665 |
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Geography Drilldown - US & Canada
Average Cost of Commercial Real Estate Brokerage Services
United States
2026 Market Pricing$1.00 to $X.XX
of transaction valueCanada
Average Price
Prices in the Commercial Real Estate Brokerage Services market range from $1.00 to $X.XX, depending on Geographic Location, Property Value and Reputation. For example, lower prices are associated with Dallas (1.0% to 6.0% of transaction value), whereas higher prices are associated with New York City (3.0% to 8.0% of transaction value).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Commercial Real Estate Brokerage Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Commercial Real Estate Brokerage Services market, prices in the US have declined -0.1% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Canada is +0.1%.
United States (2022-2025)
Canada (2017-2020)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Commercial Real Estate Brokerage Services
Total cost of ownership is Low in the Commercial Real Estate Brokerage Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Customization
Billed During
Compliance
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to 1.6 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Canada
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer & Packaged Software Wholesaling
- Internet Service Providers
- Office Supply Stores
- Copier & Office Equipment Wholesaling
2nd
Tier Suppliers
- Computer Manufacturing
- Telecom Networking Equipment Manufacturing
- Office Supply Manufacturers
Biggest Commercial Real Estate Brokerage Services Suppliers in the US by Revenue
The largest Commercial Real Estate Brokerage Services vendors by revenue in the US are Wells Fargo & Company, Savills Plc and Jones Lang Lasalle Incorporated. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Wells Fargo & Company | Global | SAN FRANCISCO, CA | >10,000 | < 5 | ||||
| Cbre Group, Inc. | Global | DALLAS, TX | >10,000 | < 5 | ||||
| Jones Lang Lasalle Incorporated | Global | CHICAGO | >10,000 | < 5 | ||||
| Cushman & Wakefield Plc | Global | LONDON | >10,000 | < 5 | ||||
| Realogy Holdings Corp. | International | MADISON, NJ | 1,001-10,000 | < 5 | ||||
| Colliers International Group Inc. | Global | Toronto, CA | >10,001 | < 5 | ||||
| Newmark Group, Inc. | Global | NEW YORK, NY | 1,001-10,000 | < 5 | ||||
| Savills Plc | Global | London, UK | >10,001 | < 5 | ||||
| NAI Global | Global | New York, NY | 1,001-10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Commercial Real Estate Brokerage Services market is 18.6% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Average vendor risk is low as vendors face large profit margins, low competition from substitutes, slow regulatory change, and favorable contract lengths.
A low degree of concentration means that no single operator can unilaterally influence the market for commercial real estate brokerage services. Buyers should have little difficulty leveraging the availability of multiple operators to receive favorable prices during negotiations.
The possibility of input shortages or supply shocks from upstream suppliers is minimal, thereby reducing supply chain risk for vendors.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises
Supplier Information
Cbre Group, Inc.
Cbre Group, Inc. is a public company operating globally in the construction, real estate and rental and leasing, professional, scientific and technical services and administration, business support and waste management services sectors. The company's offerings include facility maintenance & repair services,... Subscribe to learn more
Colliers International Group Inc.
Colliers International Group Inc. is a public company operating globally in the real estate & rental & leasing, professional, scientific & technical services and administration, business support and waste management services sectors. The company's offerings include real estate asset management & consulting... Subscribe to learn more
Cushman & Wakefield Plc
Cushman & Wakefield Plc is a public company operating globally in the real estate and rental and leasing, professional, scientific and technical services and administration, business support and waste management services sectors. The company's offerings include facility maintenance & repair services, industrial... Subscribe to learn more
Jones Lang Lasalle Incorporated
Jones Lang LaSalle Incorporated is a global commercial real estate and investment management company. It offers real estate services to real estate owners, occupiers, investors, and developers worldwide across property types, including, among others, critical environments and data centers, hotels and hospitality... Subscribe to learn more
Marcus & Millichap, Inc.
Marcus & Millichap, Inc. is a real estate services and national investment brokerage company. It primarily underwrites, markets, sells, and finances commercial real estate properties, including multifamily, retail, office, industrial, hospitality, self-storage, seniors housing, healthcare, land, and manufactured... Subscribe to learn more
NAI Global
NAI Global is a private company operating globally in the real estate & rental & leasing sector. The company's offerings include commercial real estate brokerage services and property management services. Founded in 1988, the company is currently headquartered in New York, New York, United States of America... Subscribe to learn more
Newmark Group, Inc.
Newmark Group, Inc. is a full-service commercial real estate service company. It serves institutional investors, global corporations, and other owners and occupiers. It organizes its offerings into two categories: the investor/owner services and products, which include investment sales and commercial mortgage... Subscribe to learn more
Realogy Holdings Corp.
Realogy Holdings Corp. is a public company operating nationally in the real estate and rental and leasing and professional, scientific and technical services sectors. The company's offerings include moving services, personnel relocation services, escrow & title services, real estate asset management & consulting... Subscribe to learn more
Savills Plc
Savills Plc is a public company operating globally in the real estate & rental & leasing sector. The company's offerings include commercial real estate brokerage services. Founded in 1987, the company is currently headquartered in London, United Kingdom with an estimated employee count of over 10,000. Subscribe to learn more
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Procurement Management KPIs for the Commercial Real Estate Brokerage Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Satisfaction (CSAT) and Employee Retention Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Compliance and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Satisfaction (CSAT) |
|
Number of positive customer responses Number of customer responses |
Customer satisfaction represents buyers' overall satisfaction with a brokerage firm. Complaints from both customers and internal staff can be used to develop the customer satisfaction score and evaluate a firm's reputation. |
| Employee Retention Rate |
|
Number of employees at start of period Number of employees at end of period |
The employee retention rate measures the proportion of employees a firm maintains over a set period of time. The employee retention rate may be used to evaluate a brokerage firm's likelihood of retaining quality employees, and therefore performing quality services. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Experience and Expertise
What experience do you have providing commercial real estate brokerage services with respect to my type of property?
What types of property does your firm specialize in buying, selling or leasing?
Deployment Method
What is the breadth of your services?
How do your services differ from competitors? How do you maintain a competitive advantage in the market?
Customer Service
How frequently do you meet with clients to update them on the proceedings of a real estate transaction?
How do I contact you if I have a query?
The ultimate prep for procurement negotations
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Commercial Real Estate Brokerage Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should give an overview of their organization(s).
Buyers should give a brief description of the types of services required.
Statement Of Need
Buyers should delineate the breadth of brokerage services required (e.g., negotiating transactions, analyzing deals, etc.).
Buyers should describe the desired qualifications of the brokerage firm and personnel (e.g., number of years of experience, regional experience, etc.).
Project Budget
Buyers should include the budget for the contract.
Buyers should request information about compensation in the event that the vendor does not close a transaction.
The RFP process made easy
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
