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Procurement Market Intelligence Report

Marketing Consulting Services in Canada
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Marketing Consulting Services in Canada?

What is the average price of Marketing Consulting Services in Canada?

This procurement report includes pricing information to help you purchase Marketing Consulting Services in Canada. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Marketing Consulting Services in Canada been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Marketing Consulting Services in Canada yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Marketing Consulting Services in Canada?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Marketing Consulting Services in Canada with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Evaluate major factors to mitigate risk

How risky is the supply chain in Canada?

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Questions to ask potential suppliers

How can I gain leverage during negotiations?


  • How does your strategy and methodology differ from that of other marketing consulting firms?
  • Who leads the strategy development process in your organisation? What are their credentials?
  • Which industries do you have the most experience in? Do you work with any clients in my industry?
  • How does your approach fit my company's marketing needs and objectives?
  • Which provinces in Canada have you served and how did you tailor your marketing to those specific provinces?
  • How do your marketing strategies for Canadian companies differ from those suggested for US-based companies?

Related Services

  • Does your firm specialize in marketing consulting? If not, what is your specialty?
  • Do you offer any complementary services when purchasing marketing consulting services? If so, what are they? Do I have options?
  • What additional services do you offer separate from the purchase of marketing consulting services?
  • How will including these other services in my purchase affect pricing?

Client Relations

  • What is your client retention rate?
  • How much are your clients involved in the process of developing strategy?
  • What will be the frequency of your reporting on progress?
  • How do you measure the success of your campaigns?
  • What types of metrics will you include in any reports you provide?
  • How do you compensate clients if you are unable to provide the results you promise?

Sourcing across North America?

Combine Canada Spotlight Reports with our US Market Intelligence to bolster your North American strategy

Key elements for every RFP

What should my RFP include?

Project Budget

  • Buyers should state the type of pricing model they prefer to use (fixed, monthly, weekly or hourly).
  • Buyers should enquire about other possible fees or expenses, such as travel, lodging, and materials.

Selection Criteria

  • Buyers should heavily consider the relevant experience of a supplier.
  • Buyers should weigh the proposed strategy of a supplier and if that fits best with company' goals.
  • Buyers should evaluate the level of customer service of a supplier, which can be assessed through past client references.
  • Buyers should consider what other related services a supplier can offer as this varies widely across the industry.
  • Buyers should give preference to vendors that are members of relevant industry associations, such as the Canadian Association of Management Consultants (CMC) or Canadian Marketing Association (CMA).

Project Schedule

  • Buyers should include the date when proposals are due, dates for interviews and when the bid will be awarded.
  • Buyers should include the date of the beginning of services, as well as any options for renewal of services.