Procurement Market Intelligence Report
Paints & Coatings
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Paints & Coatings Global Overview
Definition
Summary
Paints come in various forms, including enamel, pigments, water—and oil-based, and latex paints. This report also encompasses paint additives and primers. Coatings include a variety of solvent and water-based formulas used to treat and protect consumer electronics, building materials, transportation infrastructure, appliances, and more. They offer protection by providing a physical barrier between the subject material and the environment. Suppliers of paints and coatings include manufacturers, wholesalers, and retailers. Buyers include construction companies, specialty paint service providers, and manufacturers.
This Report Includes:
- Enamel Paints
- Pigments
- Water-based Paints
- Oil-based Paints
- Latex Paints
Not in this Report:
- Plastering Services
- Painting Services
- Waterproofing Services
Global Paints & Coatings Procurement Trends
Discover the top international trends affecting procurement in the global Paints & Coatings market.
Warning Trends
Manufacturing component prices to rise in response to elevated tariffs
- The Trump administration’s reciprocal tariffs, which apply broad tariffs to all imports from most nations, are set to take effect on August 7 after the rates were finalized on August 1.
- However, these tariff increases exempt steel and aluminum products, which already face a flat tariff rate of 50.0% regardless of source country, except for the United Kingdom, as of mid-June.
- The tariffs on steel and aluminum are set to increase domestic prices for these metals by 37.6%, translating to similar price increases for manufacturing components made from these materials, such as springs, non-electric wire and cable, or fasteners.
- Nonmetallic manufacturing components, such as those made from plastic and other materials, are likely to see significant price increases when the reciprocal tariffs go into effect, with the Yale Budget Lab projecting an 11.0% average price increase for plastic and rubber goods.
- As tariff policy continues to evolve, this story will be continuously updated to reflect the impacts.
The European Commission is proposing the European Supply Chain Act
- Early in 2022, the European Commission (EC) proposed a new law that would impact supply chains throughout the European Union (EU).
- The law consists of provisions requiring companies to identify current and potential negative impacts on human rights and the environment throughout their supply chain and to mitigate these risks.
- Businesses will have to investigate all links of their supply chain, upstream and downstream, and adjust their supply chain to ensure labor rights and environmental standards are not being violated as a result of their operations over the course of two years.
- While many countries have their own national laws similar to the one being proposed by the EC, such as Germany’s German Supply Chain Due Diligence Act, this proposed law supersedes national laws and is stricter in most cases.
Global Paints & Coatings Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 11,055 |
| #2 Europe | 6,595 |
| #3 India | 5,430 |
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Geography Drilldown - US, Canada & Europe
Average Cost of Paints & Coatings
United States
2026 Market Pricing$13.57 to $XXX.XX
per gallonCanada
Europe
Average Price
Prices in the Paints & Coatings market range from $13.57 to $XXX.XX, depending on Type of Product, Intended Application and Color. For example, lower prices are associated with Thinners ($10.00 to $15.00 per gallon) and Solvents ($10.00 to $20.00 per gallon), whereas higher prices are associated with 2-in-1 (paint & primer) water-based paints ($30.00 to $60.00 per gallon) and Many chemicals, additives, pigments and other compounds ($50.00 to $80.00 per gallon).
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Paints & Coatings Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Paints & Coatings market, prices in the US have declined -0.4% from 2022 to 2025. and +3.1% in Europe.
United States (2022-2025)
Canada (2018-2021)
Compound Annual Growth Rate
Europe (2022-2025)
Compound Annual Growth Rate
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Cost Analysis - Total Cost of Ownership for Paints & Coatings
Total cost of ownership is Low in the Paints & Coatings market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Restocking may raise the total cost of ownership unexpectedly.
Billed During
Hardware
Unforeseen
Restocking
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.2 in the United States. Buyer power is most positively impacted by Recent Price Volatility. It is most negatively impacted by Switching Costs. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Canada
Europe
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Dye & Pigment Manufacturers
- Plastics Material & Resin Manufacturers
- Organic & Inorganic Chemical Manufacturers
2nd
Tier Suppliers
- Inorganic Chemical Manufacturers
- Petrochemical Manufacturers
- Mineral & Phosphate Miners
Biggest Paints & Coatings Suppliers in the US by Revenue
The largest Paints & Coatings vendors by revenue in the US are Nippon Paint Holdings Co. Ltd., Ppg Industries, Inc. and Home Depot, inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Sherwin Williams Co | Global | CLEVELAND | >10,000 | 10-15 | ||||
| Ppg Industries, Inc. | Global | PITTSBURGH, PA | >10,000 | 20-25 | ||||
| Masco Corporation | Global | LIVONIA | >10,000 | 5-10 | ||||
| Vogel Paint Inc. | National | Orange City, IA | 501-1,000 | 5-10 | ||||
| Nippon Paint Holdings Co. Ltd. | Global | Osaka, JP | >10,001 | < 5 | ||||
| Home Depot, inc. | International | ATLANTA | >10,000 | < 5 | ||||
| Lowes Companies Inc. | International | MOORESVILLE | >10,000 | < 5 | ||||
| Basf Se | Global | Ludwigshafen, DE | >10,001 | < 5 | ||||
| W.W. Grainger, Inc. | Global | LAKE FOREST | >10,000 | < 5 | ||||
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Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Paints & Coatings market is 3.9% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The level of vendor risk among buyers is low because paints and coatings are widespread and used in many different industries and applications. Although, global supply chain issues have caused certain paint shipments to be delayed for months; this trend combined with rising paint costs has disproportionately affected local painting vendors compared to national franchises effectively increasing vendor risk for smaller-sized suppliers.
Market share concentration is moderate for this market as competition is competitive, which restricts any one supplier from holding a majority of the market share; however, due to recent merger and acquisition activity, market share concentration is becoming more concentrated as manufacturers have been increasingly purchasing smaller companies to achieve economies of scale and vertically integrate their operations.
Although the majority of inputs are readily available, a moderate level of supply chain risk arises from volatility within the petrochemical manufacturing, chemical processing, and metal-producing industries.
The United States is a net importer of paint and varnishes, meaning it imports more than it exports. This increases foreign competition within the market but indicates that buyers have greater foreign options, which may allow for increased leverage in negotiations with domestic suppliers due to increased options.
Supplier Information
Sherwin Williams Co
Sherwin Williams Co is a public company operating globally in the construction and manufacturing sectors. The company's offerings include waterproofing coatings, paints & coatings and painting services. Founded in 1866, the company is currently headquartered in CLEVELAND, Ohio, United States of America with... Subscribe to learn more
Ppg Industries, Inc.
PPG Industries, Inc. is a manufacturer and distributor of paints, coatings, and specialty products. It organizes its business into three reportable business segments: the Global Architectural Coatings segment, which supplies decorative coatings, adhesives, sealants, and finishes, as well as paint strippers,... Subscribe to learn more
Masco Corporation
Masco Corporation is a global manufacturer and distributor of branded home improvement and building products under a portfolio of brands. It offers BEHR® paint; DELTA® and HANSGROHE® faucets, bath and shower fixtures; KICHLER® decorative and outdoor lighting; LIBERTY® branded decorative and functional hardware;... Subscribe to learn more
Vogel Paint Inc.
Vogel Paint Inc. is a private company operating nationally in the manufacturing sector. The company's offerings include paints & coatings. Founded in 1926, the company is currently headquartered in Orange City, Iowa, United States of America with an estimated 750 employees. Subscribe to learn more
Axalta Coating Systems Ltd.
Axalta Coating Systems Ltd. is a public company operating globally in the construction and manufacturing sectors. The company's offerings include paints & coatings and painting services. Founded in 1866, the company is currently headquartered in GLEN MILLS, Pennsylvania, United States of America with an estimated... Subscribe to learn more
Basf Se
Basf Se is a public company operating globally in the manufacturing, manufacturing and professional, scientific & technical services sectors. The company's offerings include pesticides, refining catalysts, plasticizers, preservatives, waterproofing coatings. Founded in 1865, the company is currently headquartered... Subscribe to learn more
Benjamin Moore & Company
Benjamin Moore & Company is a private company operating globally in the manufacturing sector. The company's offerings include paints & coatings. Founded in 1839, the company is currently headquartered in Omaha, Nebraska, United States of America with an estimated employee count of over 10,000. Subscribe to learn more
Home Depot, inc.
Home Depot, Inc. is a home improvement retailer offering building materials, home improvement products, lawn and garden products, décor products, and related services under national and proprietary brands. Its proprietary brands include, among others, HDX®, Husky®, Hampton Bay®, Home Decorators Collection®,... Subscribe to learn more
Lowes Companies Inc.
Lowe's Companies, Inc. is a home improvement retailer for maintenance, repair, remodeling, and decorating markets. Its product portfolio includes appliances, seasonal & outdoor living, lumber, lawn & garden, kitchen & bath, hardware, building materials, millwork, paint, rough plumbing, tools, electrical, Subscribe to learn more
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Procurement Management KPIs for the Paints & Coatings Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Human Capital ROI and Net Working Capital (NWC). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Fast Order Turnaround and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Human Capital ROI |
|
Total revenue Operating expenses Employee compensation |
This indicator ensures that a supplier's human capital ROI is steadily growing in order to ensure the supplier is on its path to sustainable development. This indicator can be measured by dividing the supplier’s revenue by the current number of employees. |
| Net Working Capital (NWC) |
|
Size of production facilities Workforce size Current assets Current liabilities |
Net working capital can be used to determine a company’s ability to fund current operations. Suppliers should have the capacity to escalate production volumes when demand surges. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Quality Control
How often do you experience defects with your products? To what degree are in-process inspections and process controls carried out?
Have you had any recalls in the past three years? Were they voluntary or mandated? What created the need for these recalls, and how have you handled them?
Regulation
What third-party sources do you use to keep abreast of regulatory changes, business models and risks in the market?
Do you have any pending litigation, notices of violations, complaints or suspensions against your company? How have you responded to such filings?
Product Lines
What additional products or services do you offer separate from the purchase of paint, solvent and thinners?
Do you offer discounts for specific types or brands of paint?
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Paints & Coatings RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe the size of their organization, their location and some information about their operations.
Buyers should include information about their organization type such as if they are a school, office building or government building.
Statement Of Need
Buyers should include as much information as possible about the scope of the required services. Relevant information would be an estimate of the amount of paint, a list of suitable brands and if installation is needed as well.
Buyers should include as much information as possible about the paint required. This information can include color, thickness, type and other relevant information.
Project Budget
Vendors should supply all requested product information, including brand name, product name and country of origin, as well as all other details requested.
Vendors should include any information about their capacity to install the paint in addition to any related goods they sell.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
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- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
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