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Procurement Market Intelligence Report

Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Banners?

What is the average price of Banners?

This procurement report includes pricing information to help you purchase Banners. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Banners been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Banners yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Banners?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Banners with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The banner market has a low level of market share concentration, with the top four suppliers generating less than 30.0% of total market revenue in 2019. The banner market contains an estimated 1,710 suppliers, including smaller specialized vendors and larger diversified providers. The number of providers in this market has... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


How do you acquire and retain business?

How do you stay competitive in the market?

Do you typically honor competitors' pricing deals or promotions?

What proprietary inputs or processes do you use that differentiate you from your competitors?

What promotional deals, if any, do you offer?


How long has your company been in the banner market?

How many clients do you currently have?

How experienced are your employees?

Can you provide a list of client references, along with contact information?

What markets do you most commonly supply banners for?

Are your company's products compliant with fire safety regulations such as NFPA 701?

Supplier Type

Do you have multiple locations?

What is the largest order size you can meet?

Have you ever been unable to fulfill a large order? If so, how did you handle the situation?

What type of computer and printing machinery do you use?

Do you outsource any of your work?

Do you only offer banners? If not, what other services or products do you provide?

Supply Chain

Over the past three years, what percentage of your revenue has been dedicated to raw materials? How has that changed?

Over the past three years, what percentage of your revenue has been dedicated to labor? Do labor costs fluctuate seasonally?

How do you mitigate sudden price increases in raw materials?

Do you source from multiple suppliers or a single supplier? How does this affect costs?

How do your manufacturing costs compare to your competitors'?

When was the last time you invested in new production equipment?

Financial Stability

Has your company ever been at risk of bankruptcy?

What happens if you are unable to fulfill an order?

How have rising input costs affected your profitability?

Do you have company financial figures available?


Where are your distribution centers located?

What is the average shipping time and cost for your orders?

Do you ship anywhere in the country?

What is the most cost-effective shipping method you offer?

Is a minimum order required to receive free shipping?

Have you had issues in the past three years regarding late shipments?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should indicate the total value of the contract for banners.

Buyers should reference the Benchmark Price and Total Cost of Ownership sections of this report to verify that they are receiving competitive prices for their banner purchases.

Buyers should indicate their preferred terms for invoicing and payment.

Buyers should confirm whether additional services, such as design or installation, are included in the price of the order.

Selection Criteria

Buyers should evaluate providers on their ability to meet the product specifications in the RFP.

Buyers should consider the experience of providers during the evaluation process.

Buyers should evaluate providers based on their production speed and location.

Buyers should reference the Buyer-Decision Scorecard section in this report for additional selection criteria.

Project Schedule

Buyers should indicate whether the RFP is for an ad hoc purchase or if they are seeking a long-term supply contract.

Buyers should include the date by which proposals must be submitted.

Buyers should specify the date by which the banners will need to be delivered.

Buyers should indicate when providers will be notified about contract awards.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk in the banner market has been moderate in the three years to 2019. This level of risk reduces buyer power because it indicates that providers are more likely to experience supply chain disruptions, which can increase their production costs. Consequently, moderate supply chain risk often makes providers... Subscribe to learn more.