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Procurement Market Intelligence Report

Brand Management Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Brand Management Services?

What is the average price of Brand Management Services?

This procurement report includes pricing information to help you purchase Brand Management Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Brand Management Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Brand Management Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Brand Management Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Brand Management Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase Brand Management Services?

Market share concentration in this market is moderate. ProcurementIQ estimates there are about 10,000 firms providing brand management services. The top four suppliers, WPP PLC, Publicis Groupe SA, Omnicon Group and The Interpublic Group of Companies, collectively earn more than 40.0% of total market revenue. Because concentration is medium rather... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Client Base

How many accounts have you won over the past two years?

How many accounts have you lost over the past two years? Why?

What is the breakdown of your consumer clients compared to your business clients?

Have you worked with similar companies to ours in the past? If so, how did their projects result?

Would any of your current client accounts create a conflict of interest with our account? For example, are you working with any of our direct competitors?

Customer Support

How do you address client concerns or complaints?

How often do you expect us to engage in phone calls, on-site visits and reports?

Does your firm offer an intranet or website portal we can use to access information about our campaign?

What is the availability of key personnel assigned to my project? Can I contact you 24/7, or only during business hours?

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Key elements for every RFP

What should my Brand Management Services RFP include?

Project Budget

Buyers should state their total budget for the project.

Buyers should request a breakdown of prices for each service that will be conducted.

Buyers should request a breakdown of any additional costs that the buyer may incur during the course of the project.

Selection Criteria

Buyers should prioritize vendors with extensive experience in the market.

Buyers should give preference to vendors that maintain a highly-qualified staff of employees and can provide a dedicated team to work on the buyer’s project.

Buyers should consider vendors that are able to meet the buyer’s needs for related services and are able to offer a bundling discount.

Buyers should weigh the pricing options offered by prospective vendors.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should state the deadline for proposal submissions.

Buyers should indicate when the final selection will be made and when award information will be available.

Buyers should specify their preferred start date for services and their preferred contract length, including options for renewal.

Evaluate major factors to mitigate risk

How risky is the Brand Management Services supply chain?

The supply chain for brand management services poses a moderate level of risk. For upstream suppliers, intense competition drives risk. Market research service providers, computer and software wholesalers and telecommunication networking equipment manufacturers must all contend with high levels of competition. This substantial competition forces suppliers to keep their prices... Subscribe to learn more.

HIGH

MEDIUM

LOW