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Procurement Market Intelligence Report

Coated Paper
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Coated Paper?

What is the average price of Coated Paper?

This procurement report includes pricing information to help you purchase Coated Paper. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Coated Paper been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Coated Paper yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Coated Paper?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Coated Paper with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The coated paper market exhibits high market share concentration, with the top four companies, Verso Corporation, Sappi Limited, Graphic Packaging and Nine Dragons accounting for more than 50.0% of total revenue in 2021. There are about 160 manufacturers and distributors of coated paper dispersed throughout the United States. Market concentration... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Supply Chain Risks

From where do you source primary raw materials such as wood pulp, chemicals, additives and resins?

Have you ever experienced supply chain disruptions resulting in a diminished supply of coated paper?

Is your supplier base diversified enough to ensure continuity of service and reduce supply chain risk?

What steps have you taken to ensure that your upstream suppliers are operating efficiently and at the lowest possible cost?

How do you control price spikes in key inputs such as paper and resin?


Do you source materials with high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?

How diversified is your supplier base for inputs? Do you source from multiple suppliers in different regions of the globe?

Amidst widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Are you experiencing fluctuations in demand as a result of the coronavirus pandemic? What measures are you taking to handle increased/reduced demand?

Market Competition

How do you maintain a competitive advantage in this market?

As a large supplier, do you have minimum purchase requirements when working with small and midsize clients? If so, can you describe the requirements?

What is your reputation like among customers, and how have you developed it?

What percentage of your revenue comes from your largest customers, and in which sectors do they operate?

What related services do you provide to buyers to add value to your products?

Buyer Satisfaction

What quality control procedures do you have in place?

Have you had any major complaints from past customers associated with product quality or delivery, and how have you dealt with these issues?

What are your standard service procedures in case products do not meet buyer requirements?

What communication methods have you established to ensure buyer satisfaction?

How available are you? When clients need assistance remedying issues, how long do they typically wait for you to respond?

Transportation Infrastructure

What agreements, if any, do you have with third-party logistics companies to ensure timely and efficient product delivery?

What is your delivery schedule?

Can buyers in supply agreements develop custom delivery schedules?

Have you had any prior issues transporting your goods? If so, how have you dealt with them?

What is your lead time for one-off volume purchases and supply agreements?

Market Experience

What procedures have you implemented to keep up to date with the latest technological developments or market changes?

What, if any, customer references do you have?

What past experience do you have in developing products similar to those my company requires in both quality and quantity?

In what ways have you kept up to date with current buyer needs and changes in the market?

Competition from Substitutes

What strategies do you employ to counter competition from plastic products?

How do you monitor the changing market environment with respect to available substitute goods? How do you obtain information on market preferences for these goods?

How do you ensure stable relationships with your suppliers in light of the larger buyer base they have from substitute markets?

How diversified is your product portfolio?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should include a total budget for their order of coated paper.

The budget should be broken down by the end-use of the coated paper and contain a per-unit budget for each individual type.

Buyers should provide a budget for the shipment of coated paper.

For help creating a budget, buyers can reference the Benchmark Price and Total Cost of Ownership sections of this report.

Selection Criteria

Buyers should select a vendor that is able to produce coated paper that meets the buyer's budget and quality standards.

Buyers should select a vendor that will be able to continue operating in the coated paper market throughout the duration of the contract.

Buyers should select a vendor with strong client references.

Buyers should maintain a list of key pricing and quality factors that will be used to decide which vendor will be awarded the bid. Buyers can refer to the Buying-Decision Scorecard section of this report for help with selection criteria.

Project Schedule

Buyers should list the key dates in the RFP process and specify when final bid awards will be announced.

Buyers should list clear beginning and end dates of the contract.

Buyers should request terms for early contract termination in case purchased items do not match the vendor's guarantee.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The supply chain for coated paper products has a medium level of risk. Suppliers depend on wood pulp suppliers in addition to plastic, resin and adhesive manufacturing firms for their key inputs. Hydrocarbons, which are one of the main ingredients for resin manufacturing, are derived from crude oil and must... Subscribe to learn more.