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Procurement Market Intelligence Report

Data Management Platforms
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Data Management Platforms?

What is the average price of Data Management Platforms?

This procurement report includes pricing information to help you purchase Data Management Platforms. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Data Management Platforms been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Data Management Platforms yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Data Management Platforms?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Data Management Platforms with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The DMP market has a low level of market share concentration, with the top four vendors accounting for less than 20.0% of total market revenue. Although an estimated 90 players operate in the market, there has not been enough time for any single vendor to build a dominant market share... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


How do you attract new clients and retain existing clients?

How does your firm maintain a competitive edge?

What is your reputation like among customers and peers, and how have you developed it?

How do you market your services to potential clients? Do you rely heavily on repeat buyers?

Staff Turnover

How do you recruit and retain senior staff?

How do you keep your wage costs under control?

What is the average tenure of your employees?

How does your firm mitigate the risks of employee turnover?

Amidst widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased/reduced demand?


How often is our data and content backed up on your servers? What are your continuity processes for business interruption?

Has your clients' private data ever been compromised? What is your data protection strategy?

Where is your data center located and what security (e.g. fire, theft, flood) and contingency plans (e.g. dual processors, UPS generator supplied power) do you have in place?

What industry standards do you achieve and what third-party certification have you earned for your cloud environment?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their total budgets for DMPs.

Buyers should specify their budgets for related services that are required for the DMPs.

Buyers should state the payment schedule (e.g. in one lump sum up front upon award of the contract or in installments spread over the contract period).

Selection Criteria

Buyers should evaluate the experience of the DMP provider based on client references and testimonials.

Buyers should make sure the vendor’s DMP and deliverables meet their needs.

Buyers should evaluate providers based on the estimated costs of the DMP.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the proposal due date.

Buyers need to include the date when the award announcement will be made.

Buyers should include any other relevant benchmark dates (e.g. DMP testing dates).

Evaluate major factors to mitigate risk

How risky is the supply chain?

DMP vendors face a low level of supply chain risk. The production of DMPs is a labor-intensive process, so vendors rely primarily on a steady supply of skilled software engineers, rather than volatile material inputs. Suppliers do require computing hardware for developers to build and house the DMPs and associated... Subscribe to learn more.