Procurement Market Intelligence Report
Electronic Logging Devices
Sourcing Guide & Market Intelligence
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Electronic Logging Devices Global Overview
Definition
Summary
An electric logging device (ELD) is a piece of electronic hardware that is attached to a commercial motor vehicle to track and create verifiable records of a driver's hours of service (HOS). Market products can also capture data on the vehicle’s speed, location, miles driven, engine, and more to document a driver's compliance with regulations and enhance driver performance. Key buyers include commercial trucking companies, fleet operators, logistics firms, and independent owner-operators who must comply with federal Hours of Service regulations.
This Report Includes:
- Related Software Packages
- ELD Hardware
Not in this Report:
- Fleet Management Services
- Fleet Vehicle Purchases & Leases
- Fleet Telematics Systems
Global Electronic Logging Devices Procurement Trends
Discover the top international trends affecting procurement in the global Electronic Logging Devices market.
Warning Trends
Public sector demand slumps as the government enters shutdown
- On October 1, the US federal government entered a shutdown after negotiations for a new appropriations bill failed.
- During a government shutdown, essential federal government operations, such as law enforcement, air-traffic control, and social security, persist, while nonessential operations are paused and workers involved in these operations are furloughed. Thus, the current shutdown is expected to result in 750,000 federal workers being furloughed, representing a $400 million reduction in daily expenditure by the federal government.
- This significant reduction in federal spending and operations will affect the entire US economy, weakening aggregate demand and slowing economic growth. For example, the 35-day government shutdown in Q1, 2019, reduced aggregate demand in both the public and private sectors, resulting in a 0.2% reduction in GDP growth that quarter.
- The effects of the shutdown are likely to be most acute in markets where the public sector is a major buyer segment, weakening demand and increasing average vendor risk by destabilizing important revenue streams.
- As negotiations for a new appropriations bill to reopen the government remain ongoing, ProcurementIQ will continue to monitor the situation and update this story with the latest information.
Tariffs to negatively impact the commercial vehicles and components sector
- In June, the Trump Administration implemented 25.0% tariffs on all automobile and automobile parts imported into the United States, except for those imported from the United Kingdom, which face a reduced 10.0% tariff rate. Additionally, the administration raised tariffs on the import of aluminum, copper, and steel to 50.0%, all vital inputs for automotive manufacturing, and raised the tariffs on heavy trucks made outside the United States to 25.0%.
- In 2024, the value of automotive imports totaled $388.9 billion, which accounted for over a quarter of the total US automotive market revenue that year. Thus, these tariffs are likely to significantly increase the cost of motor vehicles, parts, and maintenance services, as both foreign manufacturers and domestic manufacturers with foreign sub-suppliers face higher import costs.
- According to the US International Trade Commission, Mexico and Canada account for 47.4% of motor vehicle imports to the United States, and 54.1% of motor vehicles bodies and parts. According to Anderson Economic Group (AEG), a Michigan-based economic consultancy, the broad-based 25.0% tariff could raise new car prices by $1,000 to $4,000, and up to $10,000 if manufacturers are unable to mitigate the tariff’s impact.
- Germany is a major exporter of crane trucks, vehicles, vehicle seating and interior trim, and other components in the sector. The higher automotive and metals tariffs will mean that many German companies, even those operating in the United States, will face higher costs to import subcomponents to their facilities in the United States.
- According to Telemetry Insights, many auto parts suppliers will be unable to absorb the tariffs or adjust to mitigate the tariff impact (e.g., relocating their facilities or splitting efforts across three countries). The introduction of 50.0% metals tariffs could drive up production costs further.
Global Electronic Logging Devices Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 28,315 |
| #2 United States | 15,600 |
| #3 Oceania & Southeast Asia | 13,860 |
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Geography Drilldown - US & Europe
Average Cost of Electronic Logging Devices
United States
2026 Market Pricing$7.00 to $XXX.XX
per truck per yearEurope
Average Price
Prices in the Electronic Logging Devices market range from $7.00 to $XXX.XX, depending on Complexity of Device, Software Capabilities, Additional Features and Customization. For example, lower prices are associated with KeepTruckin ELDs, whereas higher prices are associated with Orbcomm devices and Multiple cable ports connecting to cameras and sensors.
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Electronic Logging Devices Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Electronic Logging Devices market, prices in the US have grown 2.0% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Europe is +2.1%.
United States (2022-2025)
Europe (2022-2025)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Electronic Logging Devices
Total cost of ownership is Medium in the Electronic Logging Devices market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Installation
Billed During
Training
Warranties
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.2 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Recent Price Volatility. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Europe
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Semiconductor & Circuit Manufacturers
- Plastic & Resin Manufacturers
- Operating Systems Software Publishers
- Satellite Telecommunications Providers
2nd
Tier Suppliers
- Semiconductor Machinery Manufacturers
- Oil Refineries
- Computer Manufacturers
- Circuit Board & Electronic Component Manufacturers
- Wire & Cable Manufacturers
Biggest Electronic Logging Devices Suppliers in the US by Revenue
The largest Electronic Logging Devices vendors by revenue in the US are At&T Inc., Verizon Communications Inc. and Keep Truckin, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Samsara Networks Inc. | International | San Francisco, CA | 501-1,000 | 10-15 | ||||
| Keep Truckin, Inc. | International | San Francisco, CA | 1,001-10,000 | 20-25 | ||||
| Omnitracs, Llc | Global | Westlake, TX | 1,001-10,000 | 20-25 | ||||
| Garmin Ltd. | Global | SCHAFFHAUSEN | >10,000 | 5-10 | ||||
| Trimble Inc. | Global | WESTMINSTER, CA | >10,000 | 5-10 | ||||
| ORBCOMM Inc. | Global | ROCHELLE PARK, NJ | 501-1,000 | 5-10 | ||||
| Verizon Communications Inc. | Global | NEW YORK, NY | >10,000 | < 5 | ||||
| At&T Inc. | Global | DALLAS, TX | >10,000 | < 5 | ||||
| Geotab Inc. | Global | Oakville, CA | 1,001-10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Electronic Logging Devices market is 6.6% and falling. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Market share concentration in the ELD market is steady and moderate. The tedious and expensive regulatory approval processes to get an ELD device to meet technical guidelines established in the FMCSA’s mandate limits the entry of new companies into the market. However, there is still strong price-based competition in this market.
Average vendor risk is moderate, with the level of financial risk being based on the size and scope of the supplier’s operations. Strong competition among leading manufacturers is preventing suppliers from raising prices and expanding profit margins, which potentially leads to greater risk for smaller manufacturers that have a limited range of products, fewer revenue streams, and less capacity to keep prices low.
The supply chain risk in the ELD market is high due to instability in the supply of upstream semiconductors, electronic components, and circuit boards. Manufacturers may experience difficulty sourcing these vital inputs, thereby elevating the likelihood of volatile production costs and production delays.
The United States is a net importer of portable computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Samsara Networks Inc.
Samsara Inc. is a private company operating internationally in the manufacturing and professional, scientific & technical services sectors. The company's offerings include electronic logging devices, commercial fleet cameras and fleet management services. Founded in 2015, the company is currently headquartered... Subscribe to learn more
Keep Truckin, Inc.
Keep Truckin, Inc. is a private company operating internationally in the manufacturing sector. The company's offerings include electronic logging devices. Founded in 1998, the company is currently headquartered in San Francisco, California, United States of America with an estimated 5500 employees. Subscribe to learn more
Omnitracs, Llc
Omnitracs, Llc is a private company operating globally in the manufacturing sector. The company's offerings include electronic logging devices and fleet telematics systems. Founded in 2005, the company is currently headquartered in Westlake, Texas, United States of America with an estimated 5500 employees.... Subscribe to learn more
Garmin Ltd.
Garmin Ltd. is a technology company offering products that feature location technology, including Global Positioning System (GPS), for fitness, outdoor, aviation, marine, and auto original equipment manufacturers (OEMs) markets. It designs, develops, manufactures, markets, and distributes GPS-enabled navigation,... Subscribe to learn more
ORBCOMM Inc.
ORBCOMM Inc. is a global provider of industrial Internet-of-Things solutions, including network connectivity, devices, device management, and web reporting applications. It offers a comprehensive industrial IoT telematics devices, modems, and cellular wireless subscriber identity modules (SIMs) to resellers... Subscribe to learn more
Trimble Inc.
Trimble Inc. is a public company operating globally in the manufacturing and information sectors. The company's offerings include electronic logging devices, precision agriculture systems, radio frequency identification devices, computer-aided design software, transportation management systems. Founded in... Subscribe to learn more
At&T Inc.
At&T Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include electronic logging devices, smartphones, office phones, air cards, mobile enterprise application platforms. Founded in 1885, the company... Subscribe to learn more
Geotab Inc.
Geotab Inc. is a private company operating globally in the manufacturing sector. The company's offerings include electronic logging devices, fleet telematics systems and commercial fleet cameras. Founded in 2000, the company is currently headquartered in Oakville, Ontario, Canada with an estimated 1200 employees.... Subscribe to learn more
Verizon Communications Inc.
Verizon Communications Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include electronic logging devices, smartphones, gps antennas, air cards, asset tracking software. Founded in 2000, the Subscribe to learn more
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Procurement Management KPIs for the Electronic Logging Devices Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Retention Rate and Customer Satisfaction (CSAT). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accessibility and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Retention Rate |
|
Number of customers at the start of the period Number of customers at the end of the period Rate of early contract cancellations |
The customer retention rate represents the number of customers a company is able to retain for a set time frame. Buyers of long-term contracts should look unfavorably on vendors with low customer retention rates, as buyers may be left unsatisfied with the level of service provided over time. |
| Customer Satisfaction (CSAT) |
|
Number of positive customer responses Number of customer responses |
Customer satisfaction represents customers’ overall satisfaction with a company. Customer satisfaction can be used to highlight a vendor's strengths and weaknesses. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Value-Added Services
What value-added services do you provide? How will including value-added services impact pricing?
How have your value-added services affected the level of competition you face from other competitors? How do you differentiate your offerings?
Competition
How do you market your services to potential clients? Do you rely heavily on repeat buyers?
What is your reputation like among customers and peers, and how have you developed it?
Customer Service
What are your primary metrics for internal quality measurement regarding the timeliness of hardware installation, software implementation and training? Do you have data available to clients?
Do you offer 24/7 customer account and technical support services?
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Electronic Logging Devices RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should include information about their organization, including the industry type, the number of vehicles in the fleet, the number of employees and where businesses are located.
Buyers should briefly outline their current ELD or Automatic On-Board Recording Device (AOBRD), including current data reporting and analytics capabilities.
Statement Of Need
Buyers should state the type of devices they need, including ELDs, cameras, sensors, satellite tracking devices, tablets and accessories, such as hardware mounts.
Buyers should outline the features they require the software to have.
Project Budget
Buyers should state their total budget for ELD hardware and related software subscriptions or modules.
Buyers should indicate their expectations for payment methods and payment timelines. For example, buyers should state whether they will pay over the length of the contract or pay upfront.
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Our Reports include:
- Opportunity assessment
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- Price environment and market pricing
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- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
