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Procurement Market Intelligence Report

GPS Navigation Devices
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for GPS Navigation Devices?

What is the average price of GPS Navigation Devices?

This procurement report includes pricing information to help you purchase GPS Navigation Devices. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of GPS Navigation Devices been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase GPS Navigation Devices yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing GPS Navigation Devices?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for GPS Navigation Devices with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The market share concentration among suppliers of GPS navigation devices is high. While there are about 40,000 third-party retailers that sell these devices, only an estimated 16 manufacturers operate in the United States, with the top four manufacturers (Garmin, Lowrance, Magellan and TomTom) controlling about 95.0% of the market in... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


What are your shipping rates to my facilities? Do shipping rates vary if I need GPS navigation devices shipped to more than one location?

Do you partner with other suppliers to ensure timely and cost-effective delivery? If so, who do you partner with and how long have you been working together?

Do you allow clients to use their own shipping, transportation or delivery methods?

What logistical systems do you have in place to manage outgoing shipments?

Have your shipping rates changed as a result of the coronavirus pandemic?


Do you offer any value-added products related to GPS navigation devices that your competitors do not?

What is your reputation like among competitors and customers and how have you developed it?

What sets your product apart from your competitors?

How do you win and retain business?

Cost Containment

How have fluctuations in input prices affected the prices of your GPS navigation devices during the past three years?

How do you mitigate fluctuations in raw material prices?

When production costs rise, how much of the cost is absorbed by you and how much is passed on to customers?

In the past three years, what percentage of your revenue has been dedicated to purchases? How has that changed? Why?

Supply Chain Risk

Have you ever experienced a spike in raw material prices from one or more of your suppliers? How did you cope with the spike?

How often do you evaluate your supply chain's prices to ensure they are still competitive? Has your supply chain been affected by the coronavirus pandemic?

Would the bankruptcy or revenue volatility of any of your key clients or suppliers adversely affect your operations? How are they operating amid the coronavirus outbreak?

Has your company ever been at risk of bankruptcy?

Customer Service

Do you offer 24/7 customer account and technical support for all your GPS navigation devices? If not, when are these support services available?

How can customer service representatives be reached? What is the typical response time for each of these methods?

Do you have response time benchmarks for following up with issues and problem solving for clients?

Geographically, where will customer support representatives and account managers be based?


Has import penetration adversely affected your operations? If so, how?

What incentive would I have in choosing your GPS navigation device over an imported product? What sets your product line apart from the lines of your foreign competitors?

How has the fluctuating value of the US dollar affected your foreign customers?

Do you import your raw materials or source them from domestic suppliers? If you source your raw materials abroad, how have your upstream suppliers been impacted by the coronavirus pandemic?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should explicitly state the amount for the award.

Buyers should explain the schedule with which payments will be made.

For assistance in ascertaining a reasonable price and price range for GPS devices, buyers can consult the Benchmark Price section of this report.

Selection Criteria

Buyers should look for suppliers that have been in business for a long time and have direct experience providing the kind of GPS devices they are seeking.

Buyers should ask for a list of references from current and former customers.

Buyers should ask for a detailed list of products and their specifications and features.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should communicate to prospective suppliers when award information results will be provided.

Buyers need to provide due dates for any ongoing maintenance or installation work.

Buyers should provide general expectations with regard to response time and customer service.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Suppliers of GPS navigation devices focus on the design, engineering and manufacturing of their products. As such, GPS providers must deal with a wide range of upstream suppliers, which carry varying degrees of risk. In general, supply chain risk is low due to the wide availability of inputs from upstream... Subscribe to learn more.