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Procurement Market Intelligence Report

Magazine Advertising
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Magazine Advertising?

What is the average price of Magazine Advertising?

This procurement report includes pricing information to help you purchase Magazine Advertising. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Magazine Advertising been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Magazine Advertising yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Magazine Advertising?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Magazine Advertising with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Among the estimated 4,600 providers of magazine advertising, the top four players collectively earn less than 30.0% of total market revenue, indicating a low level of concentration. Limited regulations, low capital intensity and moderate specialization support this low concentration level. First, the lack of market-specific regulations empowers new firms to... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Supplier Risk

What is your largest input cost?

What measures have you taken to reduce the risk in your supply chain?

How do you reduce costs when sourcing different products and services?

How do you ensure your upstream suppliers are capable of satisfying your long-term input needs?

How heavily do you rely on the business of individual customers? Would your finances be in jeopardy if one of these customers stopped advertising in your publications?

Amid widespread health concerns, what contingency plans are in place to mitigate the risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Market Pressures

How does your company compete with other suppliers?

How does your company drive sales when the economy is growing?

How is your company responding to declines in print advertising expenditure?

How do your magazines perform in terms of circulation and advertisement response rates relative to those of your competitors?

Are you experiencing fluctuations in demand as a result of the pandemic? What measures are you taking to handle increased or reduced demand?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should give a maximum appropriation for the magazine campaign.

Buyers should list any other costs for which vendors are responsible.

Selection Criteria

Buyers should evaluate the extent to which the ad space meets their needs.

Buyers should evaluate if the magazine's reach and demographics align with their needs.

Buyers should evaluate vendors based on their cost proposal.

Buyers should evaluate references from vendors' previous clients.

For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the date when proposals are due and any other relevant dates (e.g. interviews or presentations) prior to the contract award.

Buyers should include the date services should begin, and any options for renewal of services.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk for magazine advertising is moderate on average. Ink manufacturers, paper mills and postal service providers are all in the decline stage of the life cycle, which heightens their risk. First, the decline stage indicates a decrease in revenue, which makes it difficult for suppliers to maintain their... Subscribe to learn more.