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Procurement Market Intelligence Report

Marketing Consulting Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Marketing Consulting Services?

What is the average price of Marketing Consulting Services?

This procurement report includes pricing information to help you purchase Marketing Consulting Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Marketing Consulting Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Marketing Consulting Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Marketing Consulting Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Marketing Consulting Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The market for marketing consulting services is highly fragmented. There are an estimated 48,500 suppliers currently in operation, with the top four suppliers accounting for less than 20.0% of total market revenue. There are some large firms operating in the market, such as global conglomerates with multiple professional service offerings.... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


How does your strategy and methodology differ from that of other marketing consulting firms?

Who leads the strategy development process in your organization? What are their credentials?

Which industries do you have the most experience in? Do you work with any clients in my industry?

How does your approach fit my company's marketing needs and objectives?

How do you ensure that your strategies and campaigns can be easily adapted when a client's focus shifts amid global events like the coronavirus pandemic?

How do you help clients balance their messaging to prioritize customers' safety while still promoting the client's brand?

Related Services

Does your firm specialize in marketing consulting? If not, what is your specialty?

Do you offer any complementary services when purchasing marketing consulting services? If so, what are they? Do I have options?

What additional services do you offer besides marketing consulting services?

How will including these other services in my purchase affect pricing?

Client Relations

What is your client retention rate?

How much are your clients involved in the process of developing a strategy?

What will be the frequency of your reporting on progress?

How do you measure the success of your campaigns?

What types of metrics will you include in any reports you provide?

How do you compensate clients if you are unable to provide the results you promise?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should state the type of pricing model they prefer to use (fixed, monthly, weekly or hourly).

Buyers should inquire about other possible fees or expenses, such as travel, lodging, and materials.

Selection Criteria

Buyers should heavily consider the relevant experience of a supplier.

Buyers should weigh the proposed strategy of a supplier and if that fits best with company' goals.

Buyers should evaluate the level of customer service of a supplier, which can be assessed through past client references.

Buyers should consider what other related services a supplier can offer as this varies widely across the industry.

For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the date when proposals are due, dates for interviews and when the bid will be awarded.

Buyers should include the date of the beginning of services, as well as any options for renewal of services.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Suppliers of marketing consulting services face a low level of supply chain risk. A low level of supply chain risk makes it relatively easy for vendors to manage their cash flows and assets. In order to perform market services, suppliers mainly use computers, software, internet services and office space. While... Subscribe to learn more.