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Procurement Market Intelligence Report

Newspaper Advertising Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Newspaper Advertising?

What is the average price of Newspaper Advertising?

This procurement report includes pricing information to help you purchase Newspaper Advertising. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Newspaper Advertising been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Newspaper Advertising yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Newspaper Advertising?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Newspaper Advertising with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase Newspaper Advertising?

The top four suppliers of newspaper advertising collectively earn about 37.9% of market revenue, reflecting a medium level of market concentration. The geographically targeted focus of many newspapers supports this concentration level. Although the market’s biggest players are conglomerates that distribute their newspapers nationally, the majority of the market’s 3,900... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Quality Processes

What are your printing standards?

How do you ensure newspapers are properly delivered?

What measures do you have in place to verify advertisements are properly printed before distribution?

Have you ever experienced trouble with your print quality? If so, why, and how did you rectify the issue?

What types of compensation do you offer advertisers whose advertisements are improperly printed or delayed?

Market Forces

How does your company compete with other suppliers?

How does your newspaper perform compared to those published by other companies?

How does your company mitigate risk in its supply chain?

How does your company drive sales when the economy is growing?

What is your company doing to combat the negative impacts of the market's decline?

How will market consolidation impact your business? Are you at risk of being acquired?

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Key elements for every RFP

What should my Newspaper Advertising RFP include?

Project Budget

Buyers should give a maximum appropriation for the advertising campaign.

Buyers should list any other costs for which vendors are responsible.

Selection Criteria

Buyers should evaluate the extent to which the ad space meets their needs.

Buyers should evaluate if the newspaper's reach and demographics align with their needs.

Buyers should evaluate vendors based on their cost proposal.

Buyers should evaluate references from vendors' previous clients.

For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the date when proposals are due and any other relevant dates (e.g. interviews or presentations) prior to the contract award.

Buyers should include the date services should begin, and any options for renewal of services.

Evaluate major factors to mitigate risk

How risky is the Newspaper Advertising supply chain?

Moderate risk typifies the supply chains of newspaper advertising providers. Paper mills and ink manufacturers are the riskiest upstream suppliers due to the decline of their markets. For these suppliers, the decline life cycle stage has weakened demand for their products, making it difficult for them to maintain the revenue... Subscribe to learn more.

HIGH

MEDIUM

LOW