Learn about actual and potential costs
How much should I pay for Newspaper Advertising?
What is the average price of Newspaper Advertising?
This procurement report includes pricing information to help you purchase Newspaper Advertising. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.
Has the price of Newspaper Advertising been rising or falling?
Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.
I’m not ready to purchase Newspaper Advertising yet. Will I pay more if I wait too long?
We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.
What other costs are associated with purchasing Newspaper Advertising?
Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Newspaper Advertising with a reduced risk of unexpected costs.
See how we display average pricing information, trends and market data.
Find the vendor to meet your needs
Where can I purchase ?
The top four suppliers of newspaper advertising collectively earn slightly more than 30.0% of market revenue, reflecting a medium level of market concentration. The geographically targeted focus of many newspapers supports this concentration level. Although the market's biggest players are conglomerates that distribute their newspapers nationally, the majority of the... Subscribe to learn more.
Questions to ask potential suppliers
How can I gain leverage during negotiations?
What are your printing standards?
How do you ensure newspapers are properly delivered?
What measures do you have in place to verify advertisements are properly printed before distribution?
Have you ever experienced trouble with your print quality? If so, why, and how did you rectify the issue?
What types of compensation do you offer advertisers whose advertisements are improperly printed or delayed?
How does your company compete with other suppliers?
How does your newspaper perform compared to those published by other companies?
How does your company mitigate risk in its supply chain?
How does your company drive sales when the economy is growing?
What is your company doing to combat the negative impacts of the market's decline?
How will market consolidation impact your business? Are you at risk of being acquired?
Do you source materials with a high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?
How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?
Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased or reduced demand?
What is the average retention rate among your clients?
Who are your top five clients and how long have they been your clients?
How diverse is your customer base? Do you serve buyers in different industries?
Have you ever received major complaints from a client? If so, how did you address their concerns?
Can you provide a list of clients that are willing to give references on your behalf?
By what means do you prefer to communicate, and how often do you communicate with your clients?
Amid widespread health concerns, what contingency plans are in place to mitigate the risk to your clients? Do you offer clients any flexible exceptions, such as contract suspensions?
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Key elements for every RFP
What should my RFP include?
Buyers should give a maximum appropriation for the advertising campaign.
Buyers should list any other costs for which vendors are responsible.
Buyers should evaluate the extent to which the ad space meets their needs.
Buyers should evaluate if the newspaper's reach and demographics align with their needs.
Buyers should evaluate vendors based on their cost proposal.
Buyers should evaluate references from vendors' previous clients.
For other selection criteria requirements, buyers should reference the Buying-Decision Scorecard section of this report.
Buyers should include the date when proposals are due and any other relevant dates (e.g. interviews or presentations) prior to the contract award.
Buyers should include the date services should begin, and any options for renewal of services.
Evaluate major factors to mitigate risk
How risky is the supply chain?
Moderate risk typifies the supply chains of newspaper advertising providers. Paper mills and ink manufacturers are the riskiest upstream suppliers due to the decline of their industries. For these suppliers, the decline life cycle stage has weakened the demand for their products, making it difficult for them to maintain the... Subscribe to learn more.