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Procurement Market Intelligence Report

Search Engine Marketing Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Search Engine Marketing Services?

What is the average price of Search Engine Marketing Services?

This procurement report includes pricing information to help you purchase Search Engine Marketing Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Search Engine Marketing Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Search Engine Marketing Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Search Engine Marketing Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Search Engine Marketing Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

The top four suppliers of SEM services collectively hold less than 30.0% of market revenue, indicating a low level of market share concentration. Low barriers to entry support the market's fragmentation of suppliers. Capital intensity is low because the only machinery required to administer market services are computers. Buyers can... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Metrics & Reporting

How do you measure the success of your campaigns?

Will you offer ROI analysis related to the SEM you provide?

What types of metrics will you include in any reports you provide?

What payment model do you use for your search engine marketing services? How will potential charges be measured?

How often will you provide reports on the progress of my campaign? Will these reports include recommendations for how to handle SEM for my site in the future?

Past Work

How many SEM campaigns have you managed previously?

How have your past SEM campaigns fared?

Have you previously handled a campaign similar to mine?

For suppliers offering written content: What examples can you provide of content you have written previously?

How has your product/service helped similar buyers operate efficiently during the pandemic?

Client Relations

What is your client retention rate?

How much are your clients involved in the SEM process?

Can you provide a list of clients that can provide us references on your behalf?

How do you compensate clients if you are unable to provide the results you promise?

What customer service practices do you have in place? Is there someone I can contact if I have questions about my SEM?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased/reduced demand?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budgets for SEM services and related services.

Buyers should indicate when payment will occur (e.g. in one lump sum up front upon award of the contract or in installments spread over the contract period).

Selection Criteria

Buyers should evaluate the experience of the SEM team that will be providing the service.

Buyers should make sure the provider’s action plan and deliverables meet their needs.

Buyers should evaluate providers based on the estimated costs of the SEM services they are offering.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should include the proposal due date and award information date.

Buyers should include any other benchmark dates relevant to the project that providers need to be aware of (e.g. website launch date).

Evaluate major factors to mitigate risk

How risky is the supply chain?

While many of the market's upstream vendors face intense competition that threatens their profit margins, the supply chain for SEM services presents a low level of risk to suppliers overall. The low level of supply chain risk enhances buyer power by minimizing the likelihood of price swings or demand shocks... Subscribe to learn more.