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Procurement Market Intelligence Report

Traffic Signs
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Traffic Signs?

What is the average price of Traffic Signs?

This procurement report includes pricing information to help you purchase Traffic Signs. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Traffic Signs been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Traffic Signs yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Traffic Signs?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Traffic Signs with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration for traffic signs is low, with the top four suppliers collectively earning less than 30.0% of total market revenue. ProcurementIQ estimates that there are currently 3,732 providers operating in this market, including both manufacturers and distributors. Fragmentation in the market is the direct result of low... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Supplier Capabilities

How many facilities does your company operate?

How much experience do you have producing traffic signs?

Do you have the tools and equipment needed to manufacture custom traffic signs?

Do you only manufacture traffic signs? If not, what other types of signs or products do you produce?

Customer Service

Do you offer advice to your customers about how to install traffic signs?

Do you have processes for dealing with customer complaints?

Who can I contact if I need to make changes to my order?

Who do I contact if there are signs missing from my order or I receive damaged products?

Amidst widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Are you experiencing fluctuations in demand as the coronavirus-induced economic downturn? What measures are you taking to handle increased/reduced demand?

Supply Chain

Through what channels are your signs sold?

How do you handle the delivery process for your signs?

Do you outsource any of your work? If so, how much?

How do you respond to price fluctuations or shortages in the key inputs for your signs? Have you diversified your supplier list to mitigate these risks?

Do you source materials with high exposure to supply chain disruptions? How are you coping with these disruptions?

How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?

Financial Stability

What pricing model do you use to price your traffic signs?

How does your company stay profitable during economic downturns?

How do you drive sales when the economy is growing?

Is your company at risk of bankruptcy?

Would the bankruptcy or revenue volatility of any of your key clients or suppliers adversely affect your operations?

Customer Base

What is the average retention rate among your clients?

Who are your top five clients and how long have they been your clients?

How diverse is your customer base? Do you serve buyers from different industries?

Do you have clients who are willing to provide references on your behalf? If so, how can I contact them?

Order Specifications

What type of sheeting would be best suited for the sign I am purchasing?

What installation tools would you recommend for my order?

Can I obtain a price discount by ordering multiple signs at once?

How long will it take for you to manufacture and deliver my signs?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should indicate the total value of the contract for traffic signs.

Buyers should reference the Benchmark Price and Total Cost of Ownership sections of this report to verify that they are receiving competitive prices for their traffic sign purchases.

Buyers should indicate their preferred terms for invoicing and payment.

Buyers should confirm whether additional services, such as design or installation, are included in the price of the order.

Selection Criteria

Buyers should evaluate providers based on their ability to meet the product specifications outlined in the RFP.

Buyers should consider the experience of providers during the evaluation process.

Buyers should evaluate providers based on their production speed and location(s).

Buyers should reference the Buyer-Decision Scorecard section in this report for additional selection criteria.

Project Schedule

Buyers should indicate whether the RFP is for an ad hoc purchase or if they are seeking a long-term supply contract.

Buyers should include the date by which proposals must be submitted.

Buyers should specify the date by which the traffic signs will need to be delivered.

Buyers should indicate when providers will be notified about contract awards.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The traffic sign market has been subject to a moderate level of supply chain risk in the three years to 2021. This level of risk reduces buyer power because there is a higher likelihood that providers' supply chains will be disrupted. If disruptions occur, traffic sign providers may be forced... Subscribe to learn more.