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Procurement Market Intelligence Report

Variable Message Signage
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Variable Message Signage?

What is the average price of Variable Message Signage?

This procurement report includes pricing information to help you purchase Variable Message Signage. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Variable Message Signage been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Variable Message Signage yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Variable Message Signage?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Variable Message Signage with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

There is a low level of market share concentration within the variable message signs market, with the top four suppliers collectively generating less than 30.0% of market revenue. The low level of market share concentration benefits buyer power by ensuring competition between suppliers. There are an estimated 322 businesses... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


How do you evaluate the quality of your work?

What are your standards for testing the quality of your signs?

What is the expected lifespan of your variable message signs?

What makes the quality of your products superior to competitors'?


How long do your warranty options last?

Are extended warranties available?

What limitations are there to the warranty coverage?

How long is the typical response time following a warranty claim?

Are there any fees associated with warranty claims?

Breadth of Service

Do you have a dedicated service department to handle any repairs my equipment may need?

What additional products and services do you provide?

Are there discounts for bundling products and services?

What percentage of your revenue comes from variable message signs specifically?

How long has your company been operating in the variable message signs market?


What level of customization do you offer?

How long is the turnaround for highly customized signage?

Do you offer services to aid in the planning process for large networks of variable signage?

What industries do you most commonly work with to supply variable message signs, and what are the primary applications for their signs?

Costs & Fees

Who bears the cost of shipping charges?

Is the installation cost included in the purchase price?

Does the purchase price include all software needed to make the sign operational?

What additional fees, if any, are not included in your proposal?

Customer Service

What is the rate of contract renewal or recurring business among your customers?

How do you measure customer satisfaction?

How experienced are the customer service representatives and project managers you employ?

As a customer, would a dedicated representative be assigned to me?

Can you provide a list of references from current and former customers?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should submit a budget for the total costs associated with the project, including all delivery fees and any other fees that they may incur.

Buyers should look to bundle multiple related products to receive the best possible discounts.

Buyers should seek discounts based on order volumes.

For help creating a total budget, buyers can reference the Benchmark Price and Total Cost of Ownership sections of this report.

Selection Criteria

Buyers should select vendors that have met the minimum specification and cost requirements presented in the RFP.

Buyers should select financially stable vendors that will likely remain operating throughout the duration of their contracts.

Buyers should select vendors that are able to maintain strong quality control practices.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should list beginning and end dates for the contract.

Buyers should list all relevant dates in the RFP process, including deadlines for inquiries and submissions.

Buyers should specify when final bid awards will be announced.

Buyers should list dates for product delivery.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Variable message signs have a moderate level of supply chain risk. The prices of inputs related to the production of electrical equipment tend to be somewhat volatile, which supports the medium level of risk. Manufacturers purchase electronic components, plastic, steel and light-emitting diodes for use in variable message signs. These... Subscribe to learn more.