Procurement Market Intelligence Report
Video Postproduction Services
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Video Postproduction Services Global Overview
Definition
Summary
Video postproduction services include audio and video editing, refining previously recorded video, adding special effects, and the creation of graphics, animation, and credits. Small, midsize, and large production firms typically provide these video postproduction services, while common buyers include cable networks, television broadcasters, and movie and film production companies.
This Report Includes:
- Audio Editing
- Video Editing
- Video Refining
- Special Effects
- Animation
Not in this Report:
- Commercial Photography
- Distribution of Video Editing Software
Global Video Postproduction Services Procurement Trends
Discover the top international trends affecting procurement in the global Video Postproduction Services market.
Warning Trends
United States announces additional tariffs on China
- In February 2025, the United States announced 10.0% tariffs on imports from China. The tariffs took effect on February 4, 2025.
- The tariff plan applies to all merchandise imported for consumption and applies in addition to other duties and fees that are in place, with limited exceptions.
- In response, China announced a 15.0% tariff on products such as coal and natural gas, as well as a 10.0% tariff on crude oil, agricultural machinery, pickup trucks, and large cars. The tariff executive orders indicate retaliatory tariffs could lead to further escalation in rates.
- Providers in this market rely on inputs often sourced from China. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
United States postpones plans for sweeping tariffs on Canada and Mexico
- In February 2025, the United States announced 25.0% tariffs on imports from Canada and Mexico.
- Though initially set to take effect on February 4, 2025, the implementation of tariffs on Canada and Mexico has been postponed 30 days to allow for further negotiation.
- The tariff plan initially proposed by the US applies to all merchandise imported for consumption and applies in addition to other duties or fees that are in place, with limited exceptions.
- Providers in this market rely on input costs often sourced from an affected country. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
Neutral
Labor markets tighten slightly following interest rate cuts
- In recent months, the unemployment rate has remained stable at 4.1%, a still relatively low mark, though higher than it was in prior years. This trend indicates sustained competitiveness in the overall labor market, though certain industries have experienced waning labor demand.
- The latest jobs report indicates that major industries, such as construction, retail, leisure & hospitality, and transportation & warehousing, no longer face hiring shortfalls.
- However, worker shortages persist in the manufacturing and healthcare sectors, as 29.9% and 50.0% of job openings in each sector remained unfilled in August, respectively.
- In blue-collar fields, 33.9%, 70.1%, and 49.9% of job openings for information, finance, and professional service roles remained unfilled in September, though unfilled positions in these occupations can also be partially attributed to the longer average hiring times in these industries.
Global Video Postproduction Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 64,010 |
| #2 South America | 26,965 |
| #3 China | 21,105 |
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2
Geography Drilldown - US & Canada
Average Cost of Video Postproduction Services
United States
2026 Market Pricing$150.00 to $X,XXX.XX
per hourCanada
Average Price
Prices in the Video Postproduction Services market range from $150.00 to $X,XXX.XX, depending on Experience Level, Project Turnaround Time and Location. For example, lower prices are associated with 1-2 years of experience ($150 to $800 per hour), whereas higher prices are associated with 15 years of experience ($600 to $1,275 per hour).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Video Postproduction Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Video Postproduction Services market, prices in the US have grown 2.1% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Canada is +1.7%.
United States (2022-2025)
Canada (2019-2022)
Compound Annual Growth Rate
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Cost Analysis - Total Cost of Ownership for Video Postproduction Services
Total cost of ownership is Low in the Video Postproduction Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Delays may raise the total cost of ownership unexpectedly.
Negotiated Before
Pre-evaluation
Billed During
Storage
Unforeseen
Delays
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -1.9 in the United States. Buyer power is most positively impacted by Availability of Substitutes. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Canada
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- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer Wholesalers
- Computer Peripheral Manufacturers
- Software Publishers
2nd
Tier Suppliers
- Semiconductor & Circuit Manufacturers
- Computer Manufacturers
- Semiconductor Machinery Manufacturers
- Processing & Hosting Services
Biggest Video Postproduction Services Suppliers in the US by Revenue
The largest Video Postproduction Services vendors by revenue in the US are Deluxe Entertainment Services Inc., Technicolor and Directive Consulting Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Deluxe Entertainment Services Inc. | Global | Burbank, CA | 1,001-10,000 | 5-10 | ||||
| Technicolor | Global | Paris, FR | >10,001 | < 5 | ||||
| Directive Consulting Inc. | Global | Irvine, CA | < 5 | |||||
| Framestore Limited | Global | London, UK | 1,001-10,000 | < 5 | ||||
| Lemonlight, Inc. | National | Inglewood, CA | < 5 | |||||
| Levitate Media, LLC | National | San Francisco, CA | < 5 | |||||
| Sony Music Entertainment Inc. | US | < 5 | ||||||
| Sparkhouse Inc. | Global | Costa Mesa, CA | < 5 | |||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Video Postproduction Services market is 6.4% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Market share concentration for this market is low due to the low level of barriers to entry for new entrants into this market. Vendors in this market require only a computer, digital editing software, and training. Low market share concentration results in high competition, which is beneficial for buyers.
The average vendor in the market carries a medium level of financial risk. However, this level is skewed toward the larger firms in the market, which typically carry greater financial risk as they must invest in significant capital to upgrade software and various production devices to keep up with consistently growing demand for high-quality video production.
Video postproduction service providers require few material inputs that, if unavailable, could detrimentally impact their ability to provide market services. The low supply chain risk benefits buyers, as vendors are unlikely to charge higher prices due to shortages of key materials and inputs.
The United States is a net importer of computers, as it imports more computers than it exports. This adds significant risk to buyers, as trade policies and currency exchange rates can add price volatility to the market.
Supplier Information
Deluxe Entertainment Services Inc.
Deluxe Entertainment Services Inc. is a private company operating globally in the information sector. The company's offerings include video postproduction services. Founded in 1932, the company is currently headquartered in Burbank, California, United States of America with an estimated 5500 employees. Subscribe to learn more
Directive Consulting Inc.
Directive Consulting Inc. is a private company operating globally in the information sector. The company's offerings include video postproduction services. Founded in 2014, the company is currently headquartered in Irvine, California, United States of America. Subscribe to learn more
Framestore Limited
Framestore Limited is a private company operating globally in the information sector. The company's offerings include video postproduction services. Founded in 1986, the company is currently headquartered in London, England, United Kingdom with an estimated 3000 employees. Subscribe to learn more
Lemonlight, Inc.
Lemonlight, Inc. is a private company operating nationally in the information sector. The company's offerings include video postproduction services. Founded in 2014, the company is currently headquartered in Inglewood, California, United States of America with an estimated 175 employees. Subscribe to learn more
Levitate Media, LLC
Levitate Media, LLC is a private company operating nationally in the information sector. The company's offerings include video postproduction services. Founded in 2009, the company is currently headquartered in San Francisco, California, United States of America with an estimated 37 employees. Subscribe to learn more
Sony Music Entertainment Inc.
Sony Music Entertainment Inc. is a private company operating in the information sector. The company's offerings include video postproduction services. Founded in 2019, the company is currently headquartered in United States of America. Subscribe to learn more
Sparkhouse Inc.
Sparkhouse Inc. is a private company operating globally in the information sector. The company's offerings include video postproduction services. Founded in 2009, the company is currently headquartered in Costa Mesa, California, United States of America. Subscribe to learn more
Technicolor
Technicolor is a public company operating globally in the information sector. The company's offerings include video postproduction services. Founded in 1985, the company is currently headquartered in Paris, France with an estimated employee count of over 10,000. Subscribe to learn more
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Procurement Management KPIs for the Video Postproduction Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Customer Retention Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Confidentiality and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Resolution Time |
|
Total resolution time Number of resolved tickets |
The average resolution time can be used to determine a company’s support responsiveness. Resolution time in this market may relate to how quickly customer service personnel responds to queries regarding project updates or problems and suggested changes to the final cut. |
| Customer Retention Rate |
|
Number of customers at start of period Number of customers at end of period Number of customers added within period |
The customer retention rate represents the number of customers a company is able to retain over a set time frame. Because buyers may have recurring needs for postproduction services, a high customer retention rate indicates greater potential for long-term business relationships with vendors. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Service Performance
What kind of software do you use to conduct your services? How often do you update your software to keep up with changing quality standards?
How much time do you dedicate to learning new features when software updates come out?
Experience and Expertise
How long have you operated in the postproduction market?
What kind of experience do you have with each type of service? How does this compare to the overall market?
Customer Service
What kind of customer service procedures do you have in place? What is the turnaround for each method of communication?
What is the best method of communication to adjust order specifications? How would that affect the cost or lead time?
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Video Postproduction Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their operations, including which of their departments is overseeing the project.
Buyers should describe the target audience for the video.
Statement Of Need
Buyers should provide a detailed account of what the video is intended to achieve.
Buyers should mention what types of audio or visual effects, if any, they would like included in the video.
Project Budget
Buyers should impart to vendors the maximum value of the contract, but invite suppliers to submit lower bids.
Buyers should inform suppliers that the contract must also include any additional expenses related to fulfilling the services.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
