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Procurement Market Intelligence Report

Website Design Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Website Design Services?

What is the average price of Website Design Services?

This procurement report includes pricing information to help you purchase Website Design Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Website Design Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Website Design Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Website Design Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Website Design Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

In 2020, ProcurementIQ estimates that there are about 14,000 suppliers of website design services. Freelance nonemployers account for about 80.0% of website designers, which is reflective of the highly fragmented nature of the market. Moreover, the top four suppliers, which are primarily large advertising agencies, account for less than 5.0%... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Post-Website Completion

What kind of maintenance and support services will you provide after the website is complete?

Do you offer maintenance and support discounts for returning clients?

Will my organization be able to update the website without assistance? Do you offer training to assist clients with updating the website?

What is your process for handling alterations to the website that need to be made at a later date?


How do you track the success of the websites you have created? Do you have statistics that show how your designs have impacted the number of website visitors and their length of stay?

How do you keep up to date with evolving features and trends?

Do you test your web designs on all major browsers, including older browser versions?

Do you ensure websites meet different compliance standards?


Do you offer comprehensive services, including SEO? Do you specialize in certain service areas?

Will any related services, such as SEO and graphic design, need to be outsourced?

Can you provide integration with social media services?

Do you have experience developing websites for mobile platforms?

Amidst widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should explicitly state the amount of the contract award.

Buyers should explain whether they expect to pay for services after each website completion or at some other point during the life of the contract.

Buyers can consult the Benchmark Price section of this report to determine about how much they should pay.

Selection Criteria

Buyers should evaluate the experience of the web developers that will be assigned to the project.

Buyers should make sure the provider offers appropriate web developers that have the expertise needed for the project.

Buyers should evaluate providers based on the estimated costs of the website design services they are offering.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the date proposals are due and when award information will be available.

Buyers should provide the timeline of the project.

Buyers should also include any other benchmark dates relevant to the project that suppliers will need to be aware of.

Evaluate major factors to mitigate risk

How risky is the supply chain?

The risk of input price shocks or service disruptions due to upstream supply chain problems is low for website design services. Website design is a labor-intensive process, so wages are the most significant cost to suppliers. The risk of a labor shortage for website design services is minimal because there... Subscribe to learn more.