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Procurement Market Intelligence Report

Media Monitoring Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Media Monitoring Services?

What is the average price of Media Monitoring Services?

This procurement report includes pricing information to help you purchase Media Monitoring Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Media Monitoring Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Media Monitoring Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Media Monitoring Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Media Monitoring Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are about 180 media monitoring service suppliers. Together, the top four operators in this market generate more than 50.0% of the market's revenue, indicating a high level of concentration. This high concentration is indicative of the expertise and experience of the largest players in the market.... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Historical Information

Do you offer historical snapshots of search terms?

Who has access to this database?

For social media monitoring, can I access data prior to the date I started using your service?

For social media monitoring, do you track the change in followers along with mentions?


Which top tier publications do you track?

Do you send paper clippings?

Do you send e-mail updates? How frequently?

Do you cover social media? If so, which outlets?

Do you cover broadcast media? If so, which outlets?

What video formats do you offer for uncovered video news clips?

Search Functions

Does your search function include any measurable metrics, such as the value of a column inch?

Do you offer a description of the tone of the article that was sourced?

Do your searches return results in different languages?

Can I easily share my search results with colleagues or clients?

Have you altered your media monitoring strategies to optimize value for customers during the coronavirus pandemic? If so, how?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should state their total budget for the project.

Buyers should request a detailed breakdown of prices for different levels of service and service offerings.

Buyers should inquire into any additional charges or fees that they may incur during the course of the contract.

Selection Criteria

Buyers should prioritize suppliers that have experience with similar accounts and are able to guarantee a high level of service.

Buyers should weigh the pricing options offered by the vendor.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should state the deadline for questions and proposal submissions.

Buyers should indicate the date when award information will be made available.

Buyers should indicate their preferred start date for services.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk for media monitoring service suppliers is currently elevated to a moderate level due to the coronavirus pandemic. Nearly all supplier types are facing greater risk of discontinuity primarily because of the economic recession brought on by the pandemic. Although newspaper publishers present a high risk, they are... Subscribe to learn more.