Procurement Market Intelligence Report
Media Monitoring Services
Sourcing Guide & Market Intelligence
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Media Monitoring Services Global Overview
Definition
Summary
Media monitoring services monitor and collect news clippings (both virtual and physical) regarding pre-chosen topics, companies, products or keywords. These services are most often used by public relations (PR) agencies, media buying agencies, advertising agencies, retailers and personal care goods companies. Often, the keywords include the name of the buyer or the buyer's client. For example, PR professionals use media monitoring services to track the level of exposure they have created for their client and to determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure.
This Report Includes:
- Keyword Tracking
- Exposure Tracking
- Identifying Trends
Not in this Report:
- Advertising Services
- Media Fulfillment Services
Global Media Monitoring Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 770 |
| #2 South America | 325 |
| #3 China | 255 |
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Geography Drilldown - US
Average Cost of Media Monitoring Services
United States
2026 Market Pricing$25.00 to $XX,XXX.XX
per user per yearAverage Price
Prices in the Media Monitoring Services market range from $25.00 to $XX,XXX.XX, depending on Scope of Channels Covered, Number of Users, Range of Functionality, Number of Print Clippings or Online Mentions Reported and Number of Keywords. For example, lower prices are associated with Blogs and online content platforms ($100 to $7,000 per user per year) and Government and regulatory sources ($50.00 to $4,000 per user per year), whereas higher prices are associated with Broadcast media ($100 to $10,000 per user per year), Print media ($80.00 to $9,000 per user per year), Social media ($120 to $11,000 per user per year) and Online news portals ($70.00 to $5,000 per user per year).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Media Monitoring Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Media Monitoring Services market, prices in the US have grown 1.1% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Media Monitoring Services
Total cost of ownership is Low in the Media Monitoring Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Scope Changes may raise the total cost of ownership unexpectedly.
Negotiated Before
Implementation
Billed During
Support
Annual Fees
Training
Unforeseen
Scope Changes
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.1 in the United States. Buyer power is most positively impacted by Market Share Concentration. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
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- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Internet Publishers & Broadcasters
- Newspaper Publishers
- Internet Service Providers
- Wireless Telecom Carriers
- Computer & Software Providers
2nd
Tier Suppliers
- Data Processing & Hosting Service Firms
- Paper Manufacturers & Wholesalers
- Telecom Network Equipment Providers
- Operating System Publishers
- Telecom Network Equipment Providers
- Computer Manufacturers
Biggest Media Monitoring Services Suppliers in the US by Revenue
The largest Media Monitoring Services vendors by revenue in the US are Business Wire Inc., Meltwater News US Inc. and Wpp Plc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Thomson Reuters Corporation | Global | TORONTO | >10,000 | 10-15 | ||||
| Cision Ltd. | Global | CHICAGO, IL | 1,001-10,000 | 20-25 | ||||
| Business Wire Inc. | Global | San Francisco, CA | 501-1,000 | 5-10 | ||||
| Meltwater News US Inc. | Global | San Francisco, CA | 1,001-10,000 | 5-10 | ||||
| Burrelle's Information Service, LLC | Local | Florham Park, NJ | 101-250 | 5-10 | ||||
| Wpp Plc | Global | London, UK | >10,001 | < 5 | ||||
| NHST Media Group AS | Global | Oslo, NO | 501-1,000 | < 5 | ||||
| Innodata Inc. | International | Ridgefield Park | 1,001-10,000 | < 5 | ||||
| News Group International FZE | Global | Dubai, AE | 251-500 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Media Monitoring Services market is 10.3% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Low bankruptcy risk allows buyers to enter contracts with little fear of the supplier going out of business or interrupting services, thereby bolstering buyer power.
The top four operators in this market generate more than 50.0% of the market’s revenue, indicating a high level of market share concentration. Ongoing consolidation in the market, including Meltwater's recent acquisitions, is pushing the market's already high market share concentration even higher, thus limiting competition in this market.
Supply chain risk for media monitoring service suppliers is currently elevated to a moderate level due to geo-political uncertainty related to the Russia-Ukraine conflict and economic uncertainty related to high inflation.
Regulation within the media monitoring market is currently in a state of flux. The murky and changing legal environment in this market ultimately hurts buyer power.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Thomson Reuters Corporation
Thomson Reuters Corporation is a public company operating globally in the information and professional, scientific and technical services sectors. The company's offerings include financial analysis software, tax preparation software, online compliance training, legal management software, aca compliance software.... Subscribe to learn more
Cision Ltd.
Cision Ltd. is a public company operating globally in the professional, scientific and technical services sector. The company's offerings include media monitoring services and press release services. Founded in 1867, the company is currently headquartered in CHICAGO, Illinois, United States of America with... Subscribe to learn more
Burrelle's Information Service, LLC
Burrelle's Information Service, LLC is a private company operating locally in the professional, scientific & technical services sector. The company's offerings include media monitoring services. Founded in 1888, the company is currently headquartered in Florham Park, New Jersey, United States of America with... Subscribe to learn more
Business Wire Inc.
Business Wire Inc. is a private company operating globally in the information and professional, scientific & technical services sectors. The company's offerings include media monitoring services and press release services. Founded in 1961, the company is currently headquartered in San Francisco, California,... Subscribe to learn more
Meltwater News US Inc.
Meltwater News US Inc. is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include media monitoring services and press release services. Founded in 2001, the company is currently headquartered in San Francisco, California, United States... Subscribe to learn more
Innodata Inc.
Innodata Inc. is a data engineering company that deploys and integrates high-performing artificial intelligence (AI) into business operations and products and provides innovative AI-enabled industry platforms. It advances and offers a proprietary AI technology stack, the Goldengate platform, which ingests... Subscribe to learn more
News Group International FZE
News Group International FZE is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include media monitoring services. Founded in 2002, the company is currently headquartered in Dubai, United Arab Emirates with an estimated 400 employees.... Subscribe to learn more
NHST Media Group AS
NHST Media Group AS is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include media monitoring services. Founded in 1889, the company is currently headquartered in Oslo, Oslo, Norway with an estimated 730 employees. Subscribe to learn more
Wpp Plc
Wpp Plc is a public company operating globally in the information, professional, scientific & technical services and educational services sectors. The company's offerings include online survey software, opinion polling services, marketing consulting services, online market research services, focus group research... Subscribe to learn more
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Procurement Management KPIs for the Media Monitoring Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Retention Rate and Recurring Revenue Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Availability and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Retention Rate |
|
Number of Positive Customer Responses Number of Customer Responses |
Customer satisfaction represents customers’ overall satisfaction with a company. Assessing the retention rate helps identify areas for improvement, ensuring the media monitoring service remains competitive and meets clients' evolving needs. Analyzing customer satisfaction is vital in evaluating the reputation and perceived value of the media monitoring service in the industry. |
| Recurring Revenue Rate |
|
Monthly Recuring Revenue (MRR) Average Revenue Per Customer (ARPC) |
The recurring revenue rate for media monitoring services indicates the consistency and stability of the revenue generated from subscriptions, renewals, and ongoing service agreements Tracking the recurring revenue rate helps improve financial forecasting accuracy while leveraging the subscription-based nature of the media monitoring market. A stable recurring revenue rate reflects client commitment and satisfaction, demonstrating the provider's success in delivering value to its customers. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Business Relationships
How often do you update your contact database?
What steps do you take to keep your contact database up to date?
Experience and Expertise
When was your company established?
How many product and service lines do you offer within the media field?
Geographic Coverage
Which countries do you cover in terms of media monitoring?
How long have you been tracking metrics in said countries?
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Media Monitoring Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization, including the industry in which they operate.
Buyers should state the goals of their media monitoring efforts, including their target keywords and goals.
Statement Of Need
Buyers should include the type of media that they are planning to monitor (e.g. print, online).
Buyers should include the media platforms that they are currently monitoring, and any that they wish to expand their coverage to.
Project Budget
Buyers should state their total budget for the project.
Buyers should request a detailed breakdown of prices for different levels of service and service offerings.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
