Procurement Market Intelligence Report
Media Training & Coaching Services
Sourcing Guide & Market Intelligence
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Media Training & Coaching Services Global Overview
Definition
Summary
Media training and coaching services are used by companies to instruct their staff on how to effectively communicate with reporters, journalists, and other media professionals. Media training and coaching services teach participants, including government agencies, professional providers and businesses in the finance sector, how to convey a positive image, gain stakeholder support and clearly communicate a firm’s goals or practices. These services range from basic, short courses on performance techniques to more intensive training seminars that my cover crisis management or hostile interviewing.
This Report Includes:
- Media Training & Coaching Services
- Media Training Seminars
Not in this Report:
- Media Monitoring Services
- Public Relations Services
Global Media Training & Coaching Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 75,105 |
| #2 South America | 31,640 |
| #3 China | 24,765 |
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2
Geography Drilldown - US
Average Cost of Media Training & Coaching Services
United States
2026 Market Pricing$100.00 to $XX,XXX.XX
per dayAverage Price
Prices in the Media Training & Coaching Services market range from $100.00 to $XX,XXX.XX, depending on Duration, Number of Trainees, Structure of Training and Supplier Experience. For example, lower prices are associated with Shorter length of training (e.g., under 6 months) ($500 to $5,000 per day) and Half-day training ($500 to $6,000 per day), whereas higher prices are associated with Longer length of training (e.g., 6 months to a year) ($2,000 to $8,000 per day) and Full-day training ($3,000 to $10,000 per day).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Media Training & Coaching Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Media Training & Coaching Services market, prices in the US have grown 1.7% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Media Training & Coaching Services
Total cost of ownership is Low in the Media Training & Coaching Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Scope Changes may raise the total cost of ownership unexpectedly.
Negotiated Before
Set Up Fees
Billed During
Labor
Unforeseen
Scope Changes
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to 0.1 in the United States. Buyer power is most positively impacted by Forecast Price Trend. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
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- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer & Software Wholesalers
- IT Consulting Firms
- Office Supply Stores
- Commercial Leasers
2nd
Tier Suppliers
- Computer Manufacturers
- Software Publishers
- Colleges & Universities
- Office Stationery Manufacturers
- Real Estate Sales & Brokerage Firms
Biggest Media Training & Coaching Services Suppliers in the US by Revenue
The largest Media Training & Coaching Services vendors by revenue in the US are Interpublic Group Of Companies, Inc., Publicis Groupe SA and Wpp Plc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Omnicom Group Inc. | Global | NEW YORK, NY | >10,000 | < 5 | ||||
| Wpp Plc | Global | London, UK | >10,001 | < 5 | ||||
| Publicis Groupe SA | Global | Paris, FR | >10,001 | < 5 | ||||
| Interpublic Group Of Companies, Inc. | Global | NEW YORK | >10,000 | < 5 | ||||
| Fti Consulting, Inc. | Global | WASHINGTON, DC | 1,001-10,000 | < 5 | ||||
| MDC Partners Inc. | Global | NEW YORK, NY | >10,000 | < 5 | ||||
| ICR | Global | New York City, NY | 1,001-10,000 | < 5 | ||||
| Waggener Edstrom Worldwide Inc. | Global | Bellevue, WA | 1,001-10,000 | < 5 | ||||
| Dan Klores Communications Inc. | National | New York, NY | 25-50 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Media Training & Coaching Services market is 4.4% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
There is a low level of market share concentration in the market for media training and coaching services. With low barriers to entry, a large number of vendors are able to participate, thereby providing buyers with more negotiating power as suppliers compete heavily on the basis of price.
Low supply chain risk, high competition, and moderate level of substitutes contribute to a moderate vendor financial risk. Their impact is mitigated due to the suppliers’ ability to offer more personalized training sessions, which increases the value of this market and ensures revenue for employers.
Supply chain risk is moderate as media trainers and coaches do not depend on many critical material inputs to conduct their business practices. However, moderate fluctuations in first tier suppliers bring supply chain risk up to a moderate level.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises
Supplier Information
Dan Klores Communications Inc.
Dan Klores Communications Inc. is a private company operating nationally in the educational services sector. The company's offerings include media training & coaching services. Founded in 1991, the company is currently headquartered in New York, New York, United States of America with an estimated 37 employees.... Subscribe to learn more
Fti Consulting, Inc.
Fti Consulting, Inc. is a public company operating globally in the mining, information, professional, scientific and technical services, administration, business support and waste management services and educational services sectors. The company's offerings include e-discovery software, oil & gas field consulting... Subscribe to learn more
ICR
ICR is a private company operating globally in the professional, scientific & technical services and educational services sectors. The company's offerings include media training & coaching services and investor relations services. Founded in 1998, the company is currently headquartered in New York City, New... Subscribe to learn more
Interpublic Group Of Companies, Inc.
The Interpublic Group of Companies, Inc. is a global marketing, communications, and business transformation services provider under various brands. It specializes in insights, data, media, creative and production, digital commerce, healthcare marketing, and communications. It serves digital commerce, retail... Subscribe to learn more
MDC Partners Inc.
MDC Partners Inc. is a public company operating globally in the professional, scientific and technical services and educational services sectors. The company's offerings include brand management services, media training & coaching services, integrated advertising services, media placement & fulfillment services... Subscribe to learn more
Omnicom Group Inc.
Omnicom Group Inc. is a holding company providing marketing and sales solutions to global companies. It offers services across media & advertising, including creative services, strategic media planning and buying, performance media, and data analytics services; precision marketing, including digital and direct... Subscribe to learn more
Publicis Groupe SA
Publicis Groupe SA is a public company operating globally in the professional, scientific & technical services and educational services sectors. The company's offerings include marketing consulting services, search engine marketing services, direct mail advertising services, social media management services,... Subscribe to learn more
W20 Group
Real Chemistry LLC is a private company operating globally in the educational services sector. The company's offerings include media training & coaching services. Founded in 2001, the company is currently headquartered in New York, New York, United States of America with an estimated 5500 employees. Subscribe to learn more
Waggener Edstrom Worldwide Inc.
Waggener Edstrom Worldwide Inc. is a private company operating globally in the professional, scientific & technical services and educational services sectors. The company's offerings include media training & coaching services and government relations services. Founded in 1983, the company is currently headquartered... Subscribe to learn more
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Procurement Management KPIs for the Media Training & Coaching Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Customer Acquisition Cost. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Qualifications and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Resolution Time |
|
Total Resolution Time Time to Query Response |
The average resolution time is primarily used to measure how responsive a vendor is. Fast resolution times suggest vendors are attentive to customer's needs and questions, and have better communication compared to vendors with high average response times. |
| Customer Acquisition Cost |
|
Total Marketing Costs Total Sales Costs Number of Customers Acquired |
The customer acquisition cost represents the cost of acquiring a new customer. The customer acquisition cost can be used to determine the efficiency of the customer acquisition process. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Value-Added Services
How do you determine service value? Do you have a methodology in place for buyers to evaluate whether their training needs have been met?
Have you faced difficulties or challenges with previous clients? What happens if a client is unsatisfied with their service outcome?
Qualifications
How long have you been in business? What experience do you have conducting media training in this sector?
Do you have any testimonials or case studies from previous clients attesting to your success?
Experience and Expertise
How often does your company revise its courses or add new ones?
Has your firm adapted to changes in technology and the growth in social media? How so?
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Media Training & Coaching Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization, including their line of work, number of employees, locations and organizational structure.
Buyers should list the types of employee positions that require media training and coaching and what their job responsibilities are.
Statement Of Need
Buyers should indicate the expected number of training recipients and their experience levels with different forms of media.
Buyers should detail the purpose and key objectives of the training.
Project Budget
Buyers should specify their budget for media training and coaching services, if available.
Buyers should define payment schedules and methods.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
